• Develop and execute a regional sales plan to meet or exceed sales targets. • Identify and pursue new business opportunities within assigned territory. • Establish and maintain strong relationships with healthcare providers, hospitals, and key decision-makers. • Present and promote company products and services to prospective clients. • Collaborate with marketing, operations, and support teams to deliver tailored client solutions. • Track and manage sales pipeline, forecasts, and territory activity using CRM tools. • Attend industry conferences, trade shows, and networking events to increase brand visibility. • Stay informed on industry trends, competitor activities, and customer feedback to drive strategy. • Provide regular reports on account status, opportunities, and performance metrics to leadership. • Perform other duties as assigned to support team and organizational objectives.

• Achieve targeted sales growth for National Accounts at a rate and profit margin that align with the strategic business plan • Collaborate with internal teams to ensure successful pre-sales planning, deal execution, and post-sales support • Lead the proposal response process including RFPs, presentations, and value proposition delivery tailored to client needs • Represent the company at trade shows, industry events, and networking opportunities to build brand awareness and generate leads • Generate leads and work through prospecting activities to create opportunities that maintain an adequate pipeline to achieve quota attainment • Work cross-functionally with internal departments including Sales, Marketing, Operations, and Support Teams to deliver cohesive solutions and ensure customer success • Identify, prospect, and secure new national/enterprise accounts through self-generated activities, networking, and strategic outreach • Build and maintain a robust sales pipeline to meet or exceed sales targets • Maintain and grow recurring revenue streams and ensure long-term client retention • Analyze market trends, customer needs, and competitive landscape

• Represent Ste. Michelle Wine Estates to assigned accounts and serve as a trusted partner. • Execute company sales plans to achieve depletion and PODS goals. • Communicate and sell brand objectives, marketing programs, and initiatives. • Partner with marketing to develop and implement in-store programs. • Track program performance, planning, and distribution. • Build strong relationships to become the preferred supplier and category resource. • Maintain knowledge of SMWE brands, competitors, and category trends. • Prepare forecasts for budgets and brand depletions as needed. • Provide updates to executive leadership on presentations, calendars, and program results. • Report call outcomes and ensure alignment with VP, Sr. Director, State Manager, and RVP. • Manage assigned budgets and oversee national retail pricing within brand guidelines. • Collaborate with distributor account executives to align sales goals and distribution. • Attend trade and customer events; engage with industry organizations to strengthen relationships. • Manage account pricing changes: develop plans, communicate, negotiate, and inform stakeholders.

• Identify and develop new business opportunities through strategic prospecting, networking, referrals, and targeted lead generation • Conduct discovery meetings with prospective clients to understand their operational needs, business challenges, and growth objectives • Present and demonstrate technology solutions in a way that clearly communicates business value and operational benefits • Prepare detailed quotations, proposals, and commercial offers tailored to client requirements • Manage the complete sales cycle from initial contact through deal closure, ensuring a seamless and professional experience • Consistently achieve monthly and quarterly sales targets while contributing to overall company growth and market expansion • Build and nurture strong, long-term relationships with both prospective and existing clients through transparent and professional communication • Maintain consistent follow-up throughout the sales process, demonstrating reliability and commitment to client success • Listen actively to understand client requirements and provide customized business solutions that address their specific needs • Ensure high levels of customer satisfaction by delivering exceptional service and maintaining professional standards at all times • Serve as the primary point of contact between clients and the organization, fostering trust and confidence throughout the sales journey • Collaborate effectively with technical and implementation teams to ensure smooth client onboarding and successful solution deployment • Coordinate project handovers and communicate client requirements clearly to internal teams to facilitate seamless transitions • Support clients during the pre-sales and post-sales phases, addressing questions and concerns with empathy and expertise • Monitor project progress and maintain regular communication to ensure client satisfaction and successful implementation outcomes • Act as a bridge between client expectations and internal capabilities, ensuring alignment and transparency throughout the engagement • Develop and maintain strong knowledge of technology solutions, business workflows, and digital transformation services • Stay informed about industry trends, competitive solutions, and emerging technologies to position our offerings effectively • Continuously enhance your product knowledge and consultative selling skills through training and professional development • Analyze market opportunities and client feedback to identify areas for improvement and innovation