Ste. Michelle Wine Estates

• Effectively represent Ste. Michelle Wine Estates to distributors, importers and consumers and direct the execution of the company’s strategic business plans through assigned wholesalers. • Manage all executive levels of wholesalers including, but not limited to: General Manager, Channel Vice Presidents, Wine Managers, Brand Managers, Chain headquarter managers, purchasing agents, controller and finance managers and operations managers. • Ability to negotiate effectively and hold wholesalers accountable to monthly commitments as well as manage distributor inventory to contractual levels. • Evaluate distributor suggested price structure and brand equity investments as needed to insure the company is receiving target share of channel profits. • Participate in the preparation of the annual business plan for all sales, marketing, budgetary, production and communication needs necessary to meet case volume and profit contribution for the upcoming calendar year including review of shipments, depletions, and budgeting across brands.

• Effectively represent Ste. Michelle Wine Estates to distributors, importers and consumers and direct the execution of the company’s strategic business plans through assigned wholesalers • Manage all executive levels of wholesalers including, but not limited to: General Manager, Channel Vice Presidents, Wine Managers, Brand Managers, Chain headquarter managers, purchasing agents, controller and finance managers and operations managers • Ability to negotiate effectively and hold wholesalers accountable to monthly commitments as well as manage distributor inventory to contractual levels • Evaluate distributor suggested price structure and brand equity investments as needed to insure the company is receiving target share of channel profits • Participate in the preparation of the annual business plan for all sales, marketing, budgetary, production and communication needs necessary to meet case volume and profit contribution for the upcoming calendar year including review of shipments, depletions, and budgeting across brands

• Represent Ste. Michelle Wine Estates to assigned accounts and serve as a trusted partner. • Execute company sales plans to achieve depletion and PODS goals. • Communicate and sell brand objectives, marketing programs, and initiatives. • Partner with marketing to develop and implement in-store programs. • Track program performance, planning, and distribution. • Build strong relationships to become the preferred supplier and category resource. • Maintain knowledge of SMWE brands, competitors, and category trends. • Prepare forecasts for budgets and brand depletions as needed. • Provide updates to executive leadership on presentations, calendars, and program results. • Report call outcomes and ensure alignment with VP, Sr. Director, State Manager, and RVP. • Manage assigned budgets and oversee national retail pricing within brand guidelines. • Collaborate with distributor account executives to align sales goals and distribution. • Attend trade and customer events; engage with industry organizations to strengthen relationships. • Manage account pricing changes: develop plans, communicate, negotiate, and inform stakeholders.

• Represent Ste. Michelle Wine Estates to assigned accounts and distributors and serve as a trusted partner. • Execute company sales plans to achieve depletion and PODS goals. • Communicate and sell brand objectives, marketing programs, and initiatives. • Partner with marketing to develop and implement in-store programs. • Track program performance, planning, and distribution vs goals by account with both customer and distributor assigned. • Build strong relationships to become the preferred supplier and category resource with customer and assigned distributor. • Maintain knowledge of SMWE brands, competitors, and category trends. • Prepare forecasts for budgets and brand depletions as needed. • Provide updates to executive leadership on presentations, calendars, and program results. • Report call outcomes and ensure alignment with VP, Sr. Director, State Manager, and RVP. • Manage assigned budgets and oversee national retail pricing within brand guidelines. • Collaborate with distributor account executives to align sales goals and distribution. • Attend trade and customer events; engage with industry organizations to strengthen relationships. • Manage account pricing changes: develop plans, communicate, negotiate, and inform stakeholders.