Ste. Michelle Wine Estates

• Manage all aspects of assigned high volume National Accounts business including sales, distribution, pricing, profitability, and programing, with direct management of assigned headquarter team and top to bottom management of assigned corporate headquarters • Responsible for the strategic development and expansion for Private Label brands across all National Accounts • Develop and execute assigned National Accounts, strategic business plans including pricing, distribution, programing, and marketing strategies driven by insights of the competitive landscape and market trends • Build annual sales and financial plan in support of Ste Michelle’s strategic plan and drive balanced profitable sales growth for our product portfolio in assigned accounts • Identify and secure Private Label opportunities across club, mass, grocery and drug channels coordinating the process from creation to execution • Build strong internal relationships with key partners such as Regional Sales, RBMs, Customer Marketing, Brand Marketing, Legal, Winemaking & Operations, buyers, and distributors to effectively collaborate for win/win solutions to drive business • Direct a team of high performing sales professionals and effectively mentor and develop the team building capability to be recognized as one of the world-class sales teams in the alcohol industry • Develop/Maintain Trusted Relationships with assigned External Customers • Horizontal & Vertical Penetration of Corporate Headquarters • Management of Team calling on all RCMs on a regular basis, building execution plans for all programming • Manage team to work with SMWE Field sales to execute execution plan to agree to standards and report regularly to the RCMs on execution progress • Collaboration with Key Distributor National Leaders to Deliver Sales & Execution of Chain Plans

• Represent Ste. Michelle Wine Estates to assigned accounts and serve as a trusted partner. • Execute company sales plans to achieve depletion and PODS goals. • Communicate and sell brand objectives, marketing programs, and initiatives. • Partner with marketing to develop and implement in-store programs. • Track program performance, planning, and distribution. • Build strong relationships to become the preferred supplier and category resource. • Maintain knowledge of SMWE brands, competitors, and category trends. • Prepare forecasts for budgets and brand depletions as needed. • Provide updates to executive leadership on presentations, calendars, and program results. • Report call outcomes and ensure alignment with VP, Sr. Director, State Manager, and RVP. • Manage assigned budgets and oversee national retail pricing within brand guidelines. • Collaborate with distributor account executives to align sales goals and distribution. • Attend trade and customer events; engage with industry organizations to strengthen relationships. • Manage account pricing changes: develop plans, communicate, negotiate, and inform stakeholders.

• Develop and execute assigned National Accounts, strategic business plans including pricing, distribution, programing, and marketing strategies driven by insights of the competitive landscape and market trends • Build annual sales and financial plan in support of Ste Michelle’s strategic plan and drive balanced profitable sales growth for our product portfolio in assigned accounts • Build strong internal relationships with key partners such as Regional Sales, RBMs, Customer Marketing, Brand Marketing, Legal, Winemaking & Operations, buyers, and distributors to effectively collaborate for win/win solutions to drive business • Direct a team of high performing sales professionals and effectively mentor and develop the team building capability to be recognized as one of the world-class sales teams in the alcohol industry • Develop/Maintain Trusted Relationships with assigned External Customers Horizontal & Vertical Penetration of Corporate Headquarters Management of Team calling on all RCMs on a regular basis, building execution plans for all programming • Manage team to work with SMWE Field sales to execute execution plan to agree to standards and report regularly to the RCMs on execution progress • Collaboration with Key Distributor National Leaders to Deliver Sales & Execution of Chain Plans

• Effectively represent Ste. Michelle Wine Estates to distributors, importers and consumers and direct the execution of the company’s strategic business plans through assigned wholesalers. • Manage all executive levels of wholesalers including, but not limited to: General Manager, Channel Vice Presidents, Wine Managers, Brand Managers, Chain headquarter managers, purchasing agents, controller and finance managers and operations managers. • Ability to negotiate effectively and hold wholesalers accountable to monthly commitments as well as manage distributor inventory to contractual levels. • Evaluate distributor suggested price structure and brand equity investments as needed to insure the company is receiving target share of channel profits. • Participate in the preparation of the annual business plan for all sales, marketing, budgetary, production and communication needs necessary to meet case volume and profit contribution for the upcoming calendar year including review of shipments, depletions, and budgeting across brands.

• Effectively represent Ste. Michelle Wine Estates to distributors, importers and consumers and direct the execution of the company’s strategic business plans through assigned wholesalers • Manage all executive levels of wholesalers including, but not limited to: General Manager, Channel Vice Presidents, Wine Managers, Brand Managers, Chain headquarter managers, purchasing agents, controller and finance managers and operations managers • Ability to negotiate effectively and hold wholesalers accountable to monthly commitments as well as manage distributor inventory to contractual levels • Evaluate distributor suggested price structure and brand equity investments as needed to insure the company is receiving target share of channel profits • Participate in the preparation of the annual business plan for all sales, marketing, budgetary, production and communication needs necessary to meet case volume and profit contribution for the upcoming calendar year including review of shipments, depletions, and budgeting across brands

• Represent Ste. Michelle Wine Estates to assigned accounts and serve as a trusted partner. • Execute company sales plans to achieve depletion and PODS goals. • Communicate and sell brand objectives, marketing programs, and initiatives. • Partner with marketing to develop and implement in-store programs. • Track program performance, planning, and distribution. • Build strong relationships to become the preferred supplier and category resource. • Maintain knowledge of SMWE brands, competitors, and category trends. • Prepare forecasts for budgets and brand depletions as needed. • Provide updates to executive leadership on presentations, calendars, and program results. • Report call outcomes and ensure alignment with VP, Sr. Director, State Manager, and RVP. • Manage assigned budgets and oversee national retail pricing within brand guidelines. • Collaborate with distributor account executives to align sales goals and distribution. • Attend trade and customer events; engage with industry organizations to strengthen relationships. • Manage account pricing changes: develop plans, communicate, negotiate, and inform stakeholders.

• Represent Ste. Michelle Wine Estates to assigned accounts and distributors and serve as a trusted partner. • Execute company sales plans to achieve depletion and PODS goals. • Communicate and sell brand objectives, marketing programs, and initiatives. • Partner with marketing to develop and implement in-store programs. • Track program performance, planning, and distribution vs goals by account with both customer and distributor assigned. • Build strong relationships to become the preferred supplier and category resource with customer and assigned distributor. • Maintain knowledge of SMWE brands, competitors, and category trends. • Prepare forecasts for budgets and brand depletions as needed. • Provide updates to executive leadership on presentations, calendars, and program results. • Report call outcomes and ensure alignment with VP, Sr. Director, State Manager, and RVP. • Manage assigned budgets and oversee national retail pricing within brand guidelines. • Collaborate with distributor account executives to align sales goals and distribution. • Attend trade and customer events; engage with industry organizations to strengthen relationships. • Manage account pricing changes: develop plans, communicate, negotiate, and inform stakeholders.