• Turn complex healthcare data into clear strategic direction for the Advanced Surgery business. • Lead market intelligence, forecasting, and competitive insights. • Shape how the division understands its markets and future opportunities. • Own annual global market sizing and forecasting, partnering with regional teams and aligning assumptions with Finance. • Deliver biannual market share and competitive landscape analyses to inform portfolio and long‑range planning. • Manage quarterly U.S. market size and growth reporting by integrating SG2, IQVIA, DRG, Premier, and internal performance data. • Conduct hands‑on Premier analytics to understand procedural trends, product utilization, and specialty‑level dynamics. • Translate complex data into clear, executive‑ready insights and strategic recommendations for senior leadership. • Support M&A, licensing, and partnership evaluations through market sizing, competitive assessments, and scenario modeling. • Build compelling narratives and present findings to cross‑functional stakeholders across Marketing, R&D, Medical, Regulatory, Finance, and Commercial.

• Serving as the strategic lead and primary business owner across a portfolio of accounts • Designing and guiding multi-channel strategies across Paid Search, Social, Programmatic, Video, CTV, YouTube, Retail Media, and emerging platforms • Translating client KPIs, unit economics, and growth goals into structured media investment frameworks and budget allocations • Leading executive-level client engagements including QBRs, annual planning sessions, and high-stakes strategic presentations • Identifying same-store growth and expansion opportunities while partnering with Business Development on new opportunities • Owning account health metrics including retention, revenue growth, profitability, and delivery quality • Ensuring all deliverables meet strategic standards, align with SOWs, and drive measurable impact • Partnering closely with Analytics teams to operationalize MTA, MMM, incrementality testing, and advanced measurement frameworks • Driving structured test-and-learn roadmaps that unlock performance gains and future-ready innovation • Acting as the connective tissue between media, analytics, creative, and client leadership to ensure seamless, integrated execution • Leading and mentoring channel team members, fostering accountability, growth, and high performance • Elevating internal processes, planning rigor, and strategic storytelling standards across the organization • Staying ahead of industry trends, emerging platforms, and technology shifts to proactively guide client evolution

• Own and continuously refine KOHO's credit strategies across all lending products, including approval criteria, credit limits, pricing, and policy exceptions • Analyze existing customer segmentation and credit performance data to identify underserved or mispriced segments • Develop and test new segmentation strategies that expand access to credit for creditworthy Canadians while maintaining sound portfolio quality • Partner with Product, Engineering, Data and second line Credit Risk teams to develop documented rationale and address key risks while implementing policy changes and new decisioning logic • Synthesize portfolio performance data — delinquency, loss rates, vintage curves, revenue & utilization — into clear strategic insights and recommendations for leadership • Identify emerging risk trends or shifts in borrower behaviour early, and propose mitigating actions • Monitor macroeconomic signals, regulatory developments, and competitive dynamics that could affect KOHO's lending strategy • Define the risk framework for new lending initiatives and product expansions • Build and maintain financial models to assess the risk-return trade-offs of different segmentation strategies, credit policy changes, and new product structures • Quantify the expected P&L impact (NII & charge-offs) of strategic credit decisions • Develop scenario and sensitivity analyses to stress-test assumptions under different economic conditions • Support the annual planning process with bottom-up credit P&L forecasts by product and segment • Develop a deep understanding of the risk characteristics of KOHO's borrower base — income stability, payment behaviour, debt load, credit bureau attributes — and how these interact with product design • Build and monitor risk scorecards and early warning indicators to detect portfolio deterioration • Evaluate external data sources and alternative data signals that could improve credit decisioning • Contribute to credit risk reporting for the leadership team and, as relevant, the Board

• Design and run the funnel: Build the high-volume recruiting funnel for the program, manage it against conversion, time-to-hire, and cost-per-qualified-contractor targets, and continuously diagnose and fix leaks. • Generate supply where demand exists: Own recruitment marketing and ad spend across job boards, sponsored jobs, geo campaigns, referral programs, and landing pages to keep 4,000 locations staffed. • Architect the recruiting operations stack: Evaluate, configure, and optimize the ATS / high-volume recruiting platform, including workflows, automation, stage definitions, tagging, integrations, dashboards, and compliance handoffs. • Run a disciplined 1099 onboarding process: Partner with Legal, Finance, and Operations to ensure clean contractor classification, W-9 / tax collection, contractor agreements, and background checks where applicable. • Make it reproducible: Codify everything into documented, repeatable processes, templates, and operating cadences that scale beyond this one customer to the rest of our programs.