• Lead, mentor, and cultivate a team of SEO professionals, instilling a culture of continuous learning and professional growth • Establish clear performance expectations, KPIs, and objectives for team members, providing consistent guidance and constructive feedback to drive individual and collective excellence • Develop and implement comprehensive metrics to measure departmental performance, regularly updating senior management on progress and achievements • Conduct regular training sessions and performance evaluations • Exercise oversight across all aspects of SEO, from comprehensive keyword research to meticulous on-page optimization, technical SEO audits, and impactful link-building initiatives • Foster seamless collaboration with cross-functional teams to align SEO initiatives with overarching marketing objectives, optimizing workflows for maximum efficiency and impact • Other duties as assigned by management

• Use AI tools to support research, outlining, drafting, editing, summarizing, and organizing marketing content. • Help create and improve website content, including blog posts, resource guides, landing pages, comparison pages, glossary content, and updates to existing pages. • Collaborate with Blueprint’s clinical team to turn expert input into clear, accurate, practical content for therapists. • Conduct keyword research and competitive analysis to identify opportunities for organic search growth. • Review search results, competitor pages, and therapist pain points to understand what content Blueprint should create or improve. • Help organize SEO research, content briefs, drafts, clinical review notes, and performance insights so the marketing team can move faster. • Support web content, landing pages, and conversion-focused copy that help therapists understand Blueprint’s value. • Review existing website pages and suggest improvements to clarity, structure, internal linking, and search intent alignment. • Learn how the growth marketing team prioritizes ideas, tests messaging, measures performance, and improves marketing channels over time. • Review clinician feedback, customer conversations, and market research to identify themes that can inform future content. • Contribute to fast-moving marketing projects across SEO, content, website strategy, product marketing, and growth experiments.

• Develop and execute SEO strategies across technical, on-page, and content optimization. • Identify opportunities to improve visibility in both traditional SERPs and AI-driven answer environments. • Conduct keyword research aligned to evolving search behavior (including conversational and intent-based queries). • Optimize content for AI-powered search experiences (Google AI Overviews, Bing Copilot, etc.). • Structure content for featured snippets, entity recognition, and semantic relevance. • Partner with internal teams and clients to align outputs with answer-based discovery models. • Build and/or utilize AI agents and tools to streamline: • Keyword research and clustering • SEO audits and issue identification • Reporting and performance analysis • Develop scalable workflows that improve efficiency and consistency across accounts • Perform site audits, identify technical issues, and provide actionable recommendations • Work with developers to implement fixes related to indexing, crawling, site speed, and structured data • Create clear, actionable reporting that ties SEO performance to business outcomes • Translate complex SEO and AI trends into client-friendly insights and recommendations

• Develop and execute SEO, AEO, and GEO strategies across multiple higher education partner accounts • Build SEO roadmaps aligned with enrollment goals and business objectives • Conduct keyword, topic, competitor, entity, and search intent research • Lead technical SEO initiatives including site audits, crawl analysis, indexing, Core Web Vitals, structured data, and internal linking • Partner with Web Development teams to prioritize and implement technical SEO improvements • Optimize website content, landing pages, and content hubs for search visibility, user experience, and AI discoverability • Identify content gaps and opportunities to strengthen topical authority across the student journey • Monitor rankings, organic traffic, conversions, and other SEO KPIs to deliver actionable insights • Own monthly SEO reporting and communicate strategic recommendations to stakeholders • Stay current on search algorithm updates, AI search advancements, and evolving SEO best practices • Evaluate emerging search technologies and AI tools to improve workflows and search performance • Contribute to SEO documentation, operational standards, and continuous process improvements