Your Resident IAM Experts - What works? IDMWORKS!
Digital Marketing Manager – Director
Location
United States
Posted
1 day ago
Salary
0
Seniority
Lead
Job Description
Digital Marketing Manager – Director
IDMWORKS
• Own the full digital presence and demand generation function to drive business growth and increase brand awareness. • Develop and execute digital marketing campaigns using your expertise in content strategy, SEO, paid media, social channels, and online marketing. • Maximize a lean budget by leveraging AI and marketing automation platforms like Account Engagement (formerly Pardot). • Working closely with cross-functional teams to ensure all campaigns align with strategic business objectives. • Utilize Google Analytics, Google AdWords, and strong analytical skills to monitor and optimize performance. • Measure ultimate success by impact on pipeline contribution, lead generation, and improved conversion rates, rather than just traffic metrics.
Job Requirements
- 5+ years of hands-on digital marketing experience in a B2B environment, with direct ownership of demand generation results
- Demonstrated experience with LinkedIn Ads and Google Ads — not just familiarity, but campaign setup, optimization, and ROI reporting
- Experience with a marketing automation platform (Pardot, HubSpot, Marketo, or equivalent)
- Working knowledge of SEO: keyword research, on-page optimization, and analytics interpretation
- Proficiency with Google Analytics (GA4) and comfort building reports from raw data
- Strong written communication — you can write compelling ad copy, email subject lines, and social posts without a committee
- Ability to manage multiple campaigns simultaneously without losing attention to detail or performance
- Comfort working in a lean environment where you own your function end-to-end
- Preferred Qualifications:
- Experience marketing technology or cybersecurity products or services
- Familiarity with IAM concepts (identity governance, PAM, zero trust, CIAM) — you don't need to be a practitioner, but you need to get up to speed fast
- Experience with Salesforce CRM (Sales Cloud) and understanding of the MQL-to-SQL handoff process
- Hands-on use of AI tools (ChatGPT, Claude, Jasper, or similar) in marketing workflows — content drafting, campaign ideation, competitive research
- Experience managing freelance/contractor relationships via Upwork or similar
- Webinar platform experience (BrightTalk, ON24, Zoom Webinars)
- Experience with Canva, scheduling tools, WordPress, Google Search Console, GA4, SEMrush or similar, Google Ads (Search, PMax), LinkedIn Campaign Manager, Clari Groove, & Salesforce Account Engagement (Pardot)
Benefits
- equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
- ITM works will provide reasonable accommodations for qualified individuals with disabilities.
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