• Plan, execute, and follow up on Monarch's full event calendar, including national conferences, medical association events, field activations, and hosted experiences • Identify and execute market-specific events designed to connect Monarch with physicians at the local level • Partner with sales and marketing to identify which physicians to target, in which markets, and through which channels • Serve as the connective tissue between event execution and sales follow-through • Establish clear metrics for every event, including attendance, engagement, and leads generated, and use that data to make subsequent events better • Own the operational details across multiple simultaneous programs so nothing falls through the cracks

• Be the primary point of contact for all marketing matters and provide driving support • Maintain a comprehensive overview, set priorities strategically, actively coordinate tasks within the team, and ensure campaigns stay on schedule and deadlines are met • Plan our trade show participation from A to Z, handle travel and hotel arrangements, and ensure a strong on-site presence • Create and send regular newsletters to our customers. Maintain press contacts, present company achievements, and manage topics from copywriting through to publication • Act as liaison between management and marketing, ensuring clear communication and the consistent implementation of strategic directives • Contribute actively to company events — from planning through to execution

• Du verantwortest unser Messe- und Eventjahr. Du wählst die Formate, die zu uns passen, und planst sie vorausschauend. • Du führst jeden Auftritt von der Konzeption bis zum Abbau. Das Team kommt vorbereitet, kennt seine Rolle und kann sich am Stand auf das Wesentliche konzentrieren. • Du übersetzt die Marke und ihre Werte in ein räumliches Konzept • Du inszenierst unsere Botschaften und Benefits zielgruppengerecht • Du machst jeden Auftritt mess- und damit bewertbar. Auf dieser Grundlage entscheiden wir, welche Formate wir ausbauen und welche nicht. • Du planst das Eventbudget und führst es eigenverantwortlich. • Du verantwortest alle Unterlagen und Präsentationen rund um unsere Auftritte. Sie sind professionell und absolut on brand.

• You will own marketing strategy for BTC Inc's full portfolio of live events - from our flagship Bitcoin Conference (B27 in Nashville, July 2027) to our growing international series including Bitcoin Asia and Bitcoin MENA. • You will report directly to the Senior Director of Marketing and serve as the strategic brain behind how we attract, convert, and retain the right audiences for every event we produce. • You will define the strategy and hand it off with clarity and confidence to project management and content teams who run it across the finish line. • Your impact is measured in how well your strategy translates, not how much you personally produce. • The team is lean and the pace is real, and sometimes that means jumping into execution alongside them. • You will also be the org's resident expert on the live events landscape - researching competitors, tracking activation trends across Bitcoin-native and adjacent industries, and continuously sharpening our understanding of who our audiences are and what actually moves them.