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Director of Paid Search
Location
Philippines
Posted
11 days ago
Salary
$3.5K - $5K / month
Seniority
Lead
Job Description
Director of Paid Search
Entrepreneur Cooperative
• Own the day-to-day management of Google Ads accounts across Search, Performance Max, Shopping, Demand Gen, and YouTube where applicable. • Design, build, and continuously refine Google Ads account structures. • Manage keyword strategy, search query analysis, and negative keyword discipline. • Build and optimize Performance Max campaigns, including asset group structure, audience signals, and exclusion strategies. • Monitor Shopping feeds and provide clear optimization recommendations. • Manage bidding strategies, budget pacing, and campaign efficiency. • Draft ad copy and asset variations, with final approval from leadership on net-new positioning. • Monitor GA4 conversions and investigate tracking discrepancies. • Identify performance opportunities through data analysis and ongoing campaign review. • Coordinate with the Paid Social team to share cross-channel learnings and improve overall performance. • Analyze campaign performance and identify opportunities to improve ROAS, CPA, conversion volume, and account efficiency. • Refine campaign structures based on business goals, product performance, customer intent, and historical data. • Maintain strong discipline around search query review, keyword expansion, and negative keyword management. • Improve Performance Max performance through asset testing, feed insights, audience signals, and campaign segmentation. • Monitor conversion tracking accuracy and troubleshoot discrepancies between Google Ads, GA4, and other reporting platforms. • Stay current on Google Ads platform updates, Performance Max best practices, Shopping optimization, and modern DTC paid search strategies. • Maintain daily Slack availability during Australian business hours. • Respond to client questions with a same-day response standard. • Lead written communication with the client team on paid search topics, including performance questions, campaign changes, feed recommendations, and account updates. • Join weekly client calls and lead the paid search portion of the agenda. • Contribute to bi-weekly reporting decks and present the paid search performance section on calls. • Communicate insights clearly, confidently, and professionally. • Escalate strategic, scope, or commercial questions to leadership rather than answering directly.
Job Requirements
- 5+ years of hands-on experience managing Google Ads campaigns.
- 2+ years managing advertising accounts with monthly spend exceeding $100,000 USD.
- Demonstrated success scaling direct-to-consumer (DTC) e-commerce brands.
- Experience working with apparel or fashion brands is strongly preferred.
- Advanced expertise in Google Ads, including Search, Performance Max, Shopping, Demand Gen, and YouTube.
- Recent Performance Max fluency, including post-2024 best practices.
- Strong Shopping feed optimization experience.
- Advanced GA4 fluency, including custom conversions, audiences, exploration reports, and conversion monitoring.
- Strong understanding of attribution, tracking discrepancies, modeled conversions, and modern paid search measurement.
- Fluent spoken and written English, with the confidence to communicate directly with Australian and U.S. executives in meetings, Slack, and written reports.
- The ability to work full-time during Australian business hours (AEST).
- A truly director-level mindset, capable of taking ownership of the paid search channel and operating independently.
- Strong client-facing communication skills with experience leading meetings, presenting results, and building trusted client relationships.
- The ability to independently manage priorities, solve problems, and make informed execution decisions while escalating strategic or commercial discussions appropriately.
- Experience working directly with Western clients, including Australia, United States, United Kingdom, or Canada, rather than exclusively supporting offshore delivery teams.
- Exceptional analytical thinking, attention to detail, and a continuous optimization mindset.
Benefits
- Fully remote work.
- Long-term opportunity.
- Work with international clients and premium e-commerce brands.
- High-impact role with significant ownership and growth potential.
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