• Play a key role in bringing company’s flagship customer events to life • Integrate AI-driven insights into audience acquisition plans • Develop and execute comprehensive multi-channel demand generation strategies • Support the creation of multi-channel marketing collateral • Take a leading role in identifying, testing, and deploying AI-driven solutions • Leverage AI tools to enhance event marketing effectiveness • Apply predictive AI models to create targeted campaigns • Utilize marketing automation platforms to optimize marketing materials

Role Description Workweek is hiring an Event Sponsorship Associate to sell and manage sponsorships across our growing portfolio of custom and flagship in-person B2B events. You’ll work closely with the Event Sponsorship Manager and our Events Production team to drive event revenue, own sponsor relationships, and execute deals end-to-end. This role is revenue-oriented, requires true sales autonomy, and is ideal for someone who knows how to close sponsor deals and deliver for partners. You’ll report to the Sr. Director of Brand Partnerships. Note: All Workweek employees may work remotely, all work must be done in English and availability to meet during the Central Time Zone workday is required. What you'll do: - Event Sponsorship Sales & Revenue - Own full sales cycle for assigned events and sponsorship packages - Prospect and develop new sponsor relationships across priority categories - Craft and present tailored sponsorship proposals - Negotiate deal terms to meet sponsor goals while maximizing Workweek revenue - Coordinate with cross-functional teams to ensure delivered sponsor outcomes - Maintain sponsor satisfaction and identify upsell/renewal opportunities - Pipeline & Forecasting - Drive pipeline development through outreach, inbound response, and strategic prospecting - Maintain accurate forecasting and CRM hygiene - Consistently hit quarterly and annual revenue targets - Collaboration & Growth - Learn Workweek’s sponsorship products, pricing, and event strategy - Partner with senior sellers on larger or strategic deals - Contribute insights into product and package improvements - Share feedback across events, content, and sales teams Qualifications - 2–4 years of direct event sponsorship or experiential media sales experience, B2B a plus - Proven ability to close deals independently and hit revenue targets - Strong consultative sales skills with excellent communication and negotiation ability - Comfortable working with clients to understand goals and build creative sponsorship solutions - Organized, proactive, and data-driven in pipeline management - Experience with CRM tools (Salesforce preferred) Benefits - Competitive pay (we don't pay based on location, we assign value to the role) - Equity in Workweek - Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office) - Unlimited PTO with a minimum of 3 days/quarter used - 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used) - 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days) - 401(k) plan with 3.5% company match - $500 one-time stipend for any home office needs used after the first 90 days - 5-week sabbatical after 4 years on staff - 2 volunteering days per year - 1x/year in-person team retreat - $100/month book stipend

• Managing event registrations and post-event reporting • Assisting with speaker coordination, prep sessions, calendar invites, joining live sessions, and recording webinars • Supporting trade show preparation including booth orders, shipping, inventory tracking, and apparel orders • Helping coordinate travel arrangements, hotel bookings, and event registrations for internal team members • Tracking event shipments, booth materials, and vendor communications • Supporting expense tracking and documentation throughout • Conducting pre-event research including attendee lists, prospect profiles, and competitive intel • Supporting post-event follow-up including email campaign coordination, lead tracking, and outreach to help move conversations forward after events • Building HubSpot contact lists • Assisting with CRM cleanup, data accuracy, website form testing, and basic website updates • Updating scorecards weekly • Assisting with creating and reviewing webinar decks, supporting brand consistency and design accuracy • Scheduling meetings, managing calendars, documenting notes, and tracking action items • Maintaining project plans and Asana boards • Supporting ad hoc projects across Marketing, Events, Sales, and Leadership

Role Description The CRM Marketing Lead plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources to develop data-driven insights into members, their behaviors, buying preferences, and patterns. The CRM Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial. The CRM Marketing Lead identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision-making on complex issues regarding job duties and related tasks, and works under minimal supervision, using independent judgment requiring analysis of variable factors and determining the best course of action. Responsibilities may vary by focus area, but typically include: - Define pod-level strategy for engagement campaigns, aligned with enterprise goals and member needs. - Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact. - Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance. - Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals. - Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making. - Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys. - Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution. Qualifications - Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience. - 5+ years of experience in lifecycle or customer engagement marketing. - 2+ years of experience leading agile teams or cross-functional pods. - Strong understanding of omni-channel marketing and journey orchestration. - Experience with marketing automation platforms and CRM tools. - Excellent facilitation, prioritization, and problem-solving skills. Requirements - Must be willing to work EST hours typically 8am-5pm EST. - Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. - While this is a remote position, occasional travel to Humana's offices for training or meetings may be required. - To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet the following criteria: - At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. - Humana reserves the right to require associates to upgrade their internet service if necessary. Benefits - Humana provides medical, dental and vision benefits. - 401(k) retirement savings plan. - Time off (including paid time off, company and personal holidays, paid parental and caregiver leave). - Short-term and long-term disability. - Life insurance and many other opportunities. Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job-related skills, knowledge, experience, education, certifications, etc. $126,300 - $173,700 per year. This job is eligible for a bonus incentive plan based on company and/or individual performance.