• Build effective relationships with existing and potential customers. • Generate further sales through targeted activity. • Communicate effectively with the National Manager and wider team.

• Manage the complete sales cycle: prospecting, nurturing, running, and closing deals. • Build and maintain strong relationships with customers and key decision-makers in Finland. • Proactively build and develop your pipeline through outbound prospecting and partner-sourced leads, ensuring accurate forecasting on a weekly, monthly, and quarterly basis. • Identify new opportunities through both direct outreach and by strengthening our partner ecosystem. • Bring a creative, proactive approach to business development, sharing ideas and best practices across the team.

• Outbound Prospecting & Pipeline Creation • Proactively target and engage laboratories across biopharma, CDMOs, genomics, IVD, and clinical segments • Execute high-volume, high-quality cold outreach (email, LinkedIn, phone) • Build and refine multi-touch outreach sequences to maximize response, open, and conversion rates • Craft compelling, tailored messaging adapted to personas, applications, and market segments • Qualify inbound and outbound leads through structured discovery calls • Understand customer workflows, applications, installed equipment, and pain points • Identify fit, urgency, and potential value to convert leads into qualified opportunities • Leverage CRM and sales enablement platforms (e.g., Salesforce, Salesloft, LinkedIn Sales Navigator, ZoomInfo, etc.) to manage pipeline, execute outreach, and maintain accurate customer and opportunity data. • Provide timely, accurate pipeline updates and forecasting for assigned territory and opportunities. • Consistently generate new qualified opportunities on a weekly basis • Schedule high-quality calls, demos, and meetings for Key Account Managers • Conduct ongoing market research and business intelligence gathering • Identify upsell and cross-sell opportunities within existing accounts • Actively support marketing campaigns (digital, events, webinars, paid ads)

• Outbound Prospecting & Pipeline Creation • Proactively target and engage laboratories across biopharma, CDMOs, genomics, IVD, and clinical segments • Execute high-volume, high-quality cold outreach (email, LinkedIn, phone) • Build and refine multi-touch outreach sequences to maximize response, open, and conversion rates • Craft compelling, tailored messaging adapted to personas, applications, and market segments • Qualify inbound and outbound leads through structured discovery calls • Understand customer workflows, applications, installed equipment, and pain points • Identify fit, urgency, and potential value to convert leads into qualified opportunities • Leverage CRM and sales enablement platforms (e.g., Salesforce, Salesloft, LinkedIn Sales Navigator, ZoomInfo, etc.) to manage pipeline, execute outreach, and maintain accurate customer and opportunity data • Provide timely, accurate pipeline updates and forecasting for assigned territory and opportunities • Maintain disciplined account and time management practices to maximize productivity and responsiveness • Consistently generate new qualified opportunities on a weekly basis • Schedule high-quality calls, demos, and meetings for Key Account Managers • Ensure smooth handover of opportunities through clear communication of context, needs, and next steps • Collaborate with KAMs to align on target accounts and priorities • Identify strategic accounts and contribute to account-based outreach strategies • Conduct ongoing market research and business intelligence gathering • Capture and share customer feedback, competitive insights, and field intelligence • Actively support marketing campaigns (digital, events, webinars, paid ads)