• Manage 20–30 Google Ads accounts for local B2B businesses in the US. • Build, manage, and optimize Search, Performance Max, Display, and Remarketing campaigns. • Manage Microsoft Ads (Bing) campaigns and support Meta Ads campaigns when required. • Perform keyword research, audience research, and competitor analysis. • Write compelling, conversion-focused ad copy using AI or in-house content team. • Continuously optimize bids, budgets, audiences, search terms, and campaign structure. • Improve campaign performance through testing and data analysis. • Collaborate with Customer Success Managers, SEO Specialists, and designers to achieve client goals. • Prepare monthly performance reports with actionable insights and recommendations. • Identify opportunities to improve lead quality, increase conversions, and grow client accounts. • Stay current with the latest Google Ads features, AI-powered tools, and paid media best practices.

• Provide expert technical guidance to surgeons and OR staff during live procedures, ensuring seamless adoption of Medtronic’s wound closure portfolio. • Act as the national SME for high-value technologies, including V-Loc™ Barbed Sutures, Conventional Suture and specialty conversion portfolios. • Lead comprehensive training for OR nurses, Surgical Technicians, and Residents on product codes, needle anatomy, and material science. • Orchestrate the physical removal of competitive inventory and the streamlined organization of Medtronic stock within OR cores and specialty carts. • Audit hospital usage to identify exact "product equivalents," mitigating clinical disruption during the transition. • Partner with local Surgical Account Managers (SAM) to ensure conversions hit volume targets and remain on schedule. • Serve as the "Lead Rep" in high-priority facilities or complex accounts requiring executive-level oversight. • Present clinical data and success metrics to hospital leadership to validate the financial and clinical move to Medtronic. • Provide elite-level coverage for territories in transition or vacancy to protect market share and maintain customer continuity.

• Collaborate directly with developers for ad integration • Monitor ad placement performance • Design automated developer ecosystem for in-game advertising

• Execute daily operations across paid search, social, mobile, and partner listings. • Monitor daily spend pacing and reallocate budgets to hit targets. • Build new campaigns, ad sets, and ads from briefs. • Execute A/B tests and maintain clear documentation of live vs. paused assets. • Pull performance reports and maintain recurring dashboards. • Liaise with internal teams and UGC creators to request, organize, and traffic ad assets. • Keep product feeds, listing feeds, and audience lists updated and error-free. • Run strict pre-launch checklists for every campaign and creative push. • Partner with product and growth to inform landing page and conversion flow improvements.