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Digital & Field Events Marketer
Location
United States
Posted
1 day ago
Salary
$80K - $100K / year
Seniority
Junior
Job Description
Digital & Field Events Marketer
Wing Assistant
• Source and prioritize events. **Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar. • Negotiate and contract. **Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar. • Plan and execute end to end. **Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team. • Be the on-site point of contact. **Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish. • Prep the team. **Brief attending team members on objectives, talking points, target accounts, and logistics. Make sure everyone knows where to be, when, and what to do. • Drive pipeline with sales. **Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly. • Run pre- and post-event campaigns. **Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show. • Own the budget. **Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift. • Define KPIs and report on results. **Set clear KPIs for each event (leads, meetings, pipeline, ROI) and build clean post-event reports that show what worked, what didn't, and how to improve next time.
Job Requirements
- 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech.
- A track record of organizing events end to end, even at smaller scale. You can point to shows you ran and what came out of them.
- Experience managing an events budget. You know how to forecast, track spend, and make trade-offs to maximize ROI.
- Comfortable defining KPIs and building reports that connect event activity to pipeline and revenue.
- Genuinely into AI and using it to work smarter. **You can show us specific projects, tools, or workflows where you've used AI to automate or improve your work as an events marketer (research, vendor outreach, post-event reporting, content drafting, lead enrichment, etc.). This is a must, not a nice to have.
- Familiarity with HubSpot is sufficient on the CRM side; we'll take care of the rest.
- Strong project management instincts. You stay on top of timelines, budgets, vendors, and dozens of moving pieces without dropping the ball.
- Comfortable negotiating with vendors and event organizers to get the best terms.
- Excellent communicator, written and in person. You can rally a team, brief executives, and chat up prospects on a show floor with equal ease.
- Calm under pressure. Things go wrong at events; you problem-solve on your feet.
- Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel as we expand.
Benefits
- Competitive salary
- Performance‑based bonuses
- Software for Upskilling & Productivity
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership
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