Role Description As the Demand Generation Manager, you are responsible for planning, executing, and optimizing integrated demand generation programs that drive awareness, engagement, pipeline creation, and revenue growth. Working closely with Product Marketing, Growth Marketing, Sales, Revenue Operations, and regional marketing teams, you translate strategic priorities into scalable campaigns and programs that engage target audiences throughout the buyer journey. Success in this role requires strong demand generation expertise, analytical rigor, cross-functional collaboration, and the ability to leverage AI-enabled insights and technologies to improve marketing performance and business outcomes. Responsibilities - Demand Generation Planning & Execution - Develop and execute integrated demand generation programs across digital, paid media, content, webinars, events, lifecycle marketing, and account-based marketing initiatives. - Translate business objectives, campaign priorities, and go-to-market strategies into measurable demand generation plans. - Partner with Product Marketing, Growth Marketing, and Sales teams to align campaign messaging, audience targeting, and program execution. - Support audience segmentation, account targeting, buying-group engagement, and campaign planning activities. - Manage campaign timelines, deliverables, and stakeholder communications to ensure effective execution. - Campaign Performance & Optimization - Monitor campaign, engagement, pipeline, and revenue performance to identify optimization opportunities. - Analyze campaign data and performance trends to improve targeting, conversion rates, and marketing effectiveness. - Partner with Marketing Operations and Revenue Operations to support attribution, reporting, campaign measurement, and 6sense strategy. - Develop performance reports, dashboards, and recommendations for marketing stakeholders and leadership. - Apply testing methodologies and continuous optimization practices to improve program outcomes. - Cross-Functional Collaboration - Partner with Product Marketing, Sales, Partner Marketing, Revenue Operations, Marketing Operations, and regional marketing teams to support integrated campaign execution. - Collaborate across teams to ensure consistent audience engagement, campaign alignment, and pipeline generation efforts. - Support campaign planning processes, operational workflows, and best practices that improve marketing effectiveness. - Share insights and recommendations that help inform future campaign strategies and investment decisions. - Work closely with external brand & advertising agencies to help develop strategies and content. - Innovation & Operational Excellence - Leverage AI-enabled tools, automation, and data-driven insights to improve campaign performance and operational efficiency. - Identify opportunities to streamline campaign execution, reporting, and marketing workflows. - Support ongoing improvements to demand generation processes, technologies, and measurement practices. - Champion experimentation, continuous learning, and demand generation best practices across the marketing organization. Qualifications - 5+ years of experience in B2B demand generation, integrated marketing, growth marketing, digital marketing, or related fields. - Demonstrated success executing demand generation programs that drive engagement, pipeline growth, and business results. - Strong understanding of audience segmentation, campaign planning, marketing channels, and demand generation best practices. - Experience analyzing campaign performance and using data to drive optimization decisions. - Experience partnering cross-functionally with Sales, Product Marketing, Revenue Operations, and Marketing Operations teams. - Strong project management, communication, and stakeholder management skills. - Experience leveraging AI-enabled tools and insights to improve marketing effectiveness and operational efficiency. Preferred Qualifications - 8+ years of B2B demand generation, integrated marketing, growth marketing, or related experience. - Bachelor's degree in Marketing, Business, Communications, or related field. - Experience supporting global or multi-region marketing organizations. - Experience with account-based marketing strategies and platforms, including 6sense. - Experience with Marketo, Salesforce, and modern demand generation technologies. - Familiarity with marketing attribution, funnel analytics, and pipeline reporting. - Familiarity with Asana. Travel Required - Up to 10% Benefits - Enhanced Private Medical Insurance and a Health Cash Back Plan. - Life insurance & disability benefits. - Pension plan with 4% Company match. - Competitive time off package with 25 Days of PTO, 8 Company-paid Holidays, 2 paid floating holidays (new in 2026!), 10 paid sick days, 2 Wellness days and 1 Paid Volunteer Day. - £45/month Remote work stipend for internet. - Access to tools to support your wellbeing such as the Calm App and an Employee Assistance Program. - Professional development stipend and learning and development offerings to help you build the skills and connections you need to move forward in your career. - Charitable contribution match per team member.

• Serve as a key resource, supporting multiple Operations Managers on up to 25 program itineraries, spanning diverse product lines and program types. • Manage and balance multiple timelines and deadlines simultaneously, ensuring accuracy, organization, and timely delivery of program needs. • Independently manage the coordination and confirmation of program logistics, including hotel accommodations, field trips, transfers, meals, special needs and additional program staff for 25+ assigned programs. • Support the negotiation and vendor management of contracts and agreements for services, adhering to each program and vendor budget. • Independently respond to complex customer service requests with clear and timely communication, addressing program questions and special requests. • Focus on providing effective solutions while supporting and encouraging participant enrollments. • Daily analysis of enrollments and space allotments on programs, ensuring optimal use of capacity in keeping with contractual deadlines • Independently assess and resolve program issues by reviewing, troubleshooting, triaging, and implementing necessary changes before and during program execution; exercise sound judgment to determine when to escalate complex situations. • Assist on pre-program briefings with on-site program staff • Post program review and reconciliation of financial details and invoices for vendors, staff and other program expenses • Work closely with the Program Administration and Program Services teams to ensure the materials and reports are created and distributed on time and with the highest level of accuracy. • Develop comprehensive knowledge of program content and destinations to serve as a go-to resource for assigned regions. • Will be required to attend and work on certain programs related to the position • Ability to manage and maintain work in multiple systems • Moderate travel and some evening and weekend work required • Additional duties assigned

• Managing all aspects of designated national and/or regional educational programs • Supporting the AMI Online and digital initiatives • Collaborating with Sales and Marketing managers on assigned programs • Liaising with IMCO and EUCAN for content sharing • Acting as the on-site lead for live or virtual programs • Creating KPIs for advancing HCPs knowledge and skills • Driving campaign enhancements for AMI Online registrations • Tracking and providing insights on AMI Online course usage • Creating graphic designs for AMI initiatives/programs • Monthly reporting on AMI budget components • Working directly with Medical and Regulatory stakeholders for approvals

• Client Relationship Management for Design Partners: Lead the client-facing aspects of product launches for design partners. • Project Management for Partner Integrations: Oversee the technical and operational aspects of partner integrations, ensuring smooth and timely project execution. • SOW Approval: Responsible for the sign-off of custom SOWs created for integration customers. • Liaison Between Product and Customer Success Teams: Serve as the bridge between Customer Success and Product teams. • Process Optimization and Enablement: Develop and refine processes for onboarding, customer feedback loops, and internal playbooks. • Manage the overall project charter, collaborating with various stakeholders from Sales, Account Management, Marketing, Product, Engineering, Success, Risk, and Support. • Maintain highly organized and comprehensive internal and external documentation. • Provide regular project updates to key stakeholders and executive management. • Participate in relevant client-facing meetings with key stakeholders, steering and influencing where necessary. • Negotiate customer requests while balancing needs with system capabilities, business impact, resources, and timelines. • Engage with technical stakeholders to solution, document, test, and deploy various integration workflows and configurations. • Accountable to revenue attainment on new logo bookings through user and product adoption.