• Propose and develop new advertising concepts • Conceive original creative angles • Create various creative formats (video, static, visual concepts...) • Translate ideas into testable variations • Maintain ongoing monitoring of advertising trends • Conduct active competitive benchmarking • Draw inspiration from market best practices • Contribute to the evolution of creative direction • Help continuously refresh advertising concepts

• Designing interfaces and user flows • Ensuring a clear and seamless experience • Translating user needs into design solutions • Conducting research and validations

• Gather, consume, and apply inputs that enable the construction and evolution of the product based on the client's business objectives/rules and users' needs; • Analyze needs, technical feasibility, and opportunities for the use of AI in each delivery; • Lead workshops and other activities with clients and users for diagnosis, co-creation, and validation; • Create end-to-end conversational flows, applying UX best practices and cognitive principles (NLP, Generative AI, Regex, Fuzzy) to ensure smooth and effective interactions; • Model, monitor, and improve chatbot AI, ensuring brand and language consistency across all user touchpoints; • Master the features of the Blip platform, our AI products, and other cognitive solutions available in the market; • Materialize ideas for stakeholder validation through prototypes and dynamic presentations; • Define requirements for conversational experience quality tests; • Define and track conversational experience metrics; • Generate inputs to feed the chatbot's evolutionary roadmap; • Document the entire process following the area's recommendations and best practices; • Use AI to optimize internal work processes; • Participate in internal initiatives to broaden development, disseminate knowledge, and strengthen the conversational ecosystem; • Work collaboratively and integrally with non-technical teams, prompting strategic discussions and continuously sharing learnings.

• Gather, consume and apply inputs that enable the construction and evolution of the product based on the client's business objectives/rules and users' needs; • Analyze requirements, technical feasibility and opportunities for the use of AI in each delivery; • Lead workshops and other activities with clients and users for diagnostics, co-creation and validation; • Design end-to-end conversational flows, applying UX best practices and cognitive principles (NLP, Generative AI, Regex, Fuzzy) to ensure smooth and effective interactions; • Model, monitor and improve chatbot AI, ensuring brand and language consistency across all user touchpoints; • Master the Blip platform features, our AI products and other cognitive solutions available in the market; • Make ideas tangible for validation with stakeholders through prototypes and dynamic presentations; • Define requirements for conversational experience quality testing; • Define and track conversational experience metrics; • Produce inputs to feed the chatbot's evolution roadmap; • Document the entire process following industry recommendations and best practices; • Use AI to optimize internal work processes; • Participate in internal initiatives to broaden professional development, disseminate knowledge and strengthen the conversational ecosystem; • Work collaboratively and cross-functionally with non-technical teams, initiating strategic discussions and continuously sharing learnings.