Marketing

• Propose and develop new ad concepts • Devise original creative angles • Create various creative formats (video, static, visual concepts…) • Turn ideas into testable variations • Maintain continuous monitoring of advertising trends • Conduct active competitive research • Draw inspiration from industry best practices • Contribute to the evolution of the creative direction • Help continuously refresh advertising concepts

• Proposer et développer de nouveaux concepts publicitaires • Imaginer des angles créatifs originaux • Créer différents formats de créatives (vidéo, statique, concepts visuels…) • Décliner les idées en variations testables • Assurer une veille constante des tendances publicitaires • Réaliser une veille concurrentielle active • Participer à l’évolution de la direction créative • Contribuer au renouvellement continu des concepts publicitaires

• Propose and develop new advertising concepts • Conceive original creative angles • Create various creative formats (video, static, visual concepts...) • Translate ideas into testable variations • Maintain ongoing monitoring of advertising trends • Conduct active competitive benchmarking • Draw inspiration from market best practices • Contribute to the evolution of creative direction • Help continuously refresh advertising concepts