• Plan and run continuous qualitative research to deeply understand user needs, workflows, constraints, and unmet opportunities • Translate raw findings into clear problem statements, opportunity areas, and design principles • Own the design of features from early concept through final UI and implementation readiness • Produce wireframes, interactive prototypes, and high-fidelity Figma designs that clearly communicate behavior and intent • Plan and run usability testing to validate designs before and after release • Use AI tools (Claude, Figma Make) to accelerate exploration, ideation, content, and synthesis • Evolve the QBench design system (components, patterns, tokens, usage guidelines), keeping craft and consistency high

• Work on a highly empowered team reimagining world-class consumer travel experiences • Move fluently across search, discovery, comparison, and decision-making flows • Obsess over typography, color, spacing, iconography, and interaction details • Understand user behavior through analytics and customer feedback • Design, prototype, and partner with engineers to test and iterate quickly • Leverage and evolve the existing design system across multiple brands and markets • Stay connected to travelers’ needs through research sessions and customer feedback • Comfortable with ambiguity, shipping rapidly, and evolving approach based on actual results. • Treat AI as part of your everyday workflow.

• Lead design for complex features and workflows across the platform • Translate user research and product requirements into flows, layouts, and end-to-end experiences • Partner with PMs and Engineers from early discovery through to shipped product • Advocate for user-centered design practices across the team • Contribute to and help evolve our design system and standards • Create sketches, wireframes, prototypes, interactive demos, and comprehensive drafts to support the shaping of feature requirements, using Figma or similar design and prototyping tools • Evolve and protect the software’s visual language • Define the user experience for a variety of flows • Analyze the current product, working requirements, and user stories to identify pain points and find iterative solutions • Communicate effectively with the product team and contribute with shaping feature requirements

• Own end-to-end design vision and execution across the full CX product surface, spanning Help Center, Chatbot, Voicebot, and the in-app Concierge support experience. • Drive MVP and future-state concepts across the AI-powered support ecosystem, including self-service flows, conversational interactions, escalation paths, and proactive outreach surfaces. • Lead design for Concierge, Coinbase's premium support product, translating a $50M+ revenue goal into a high-touch, differentiated in-app experience. • Partner with Product, Engineering, and CX Operations to ground design decisions in real support data, automation performance metrics, and customer satisfaction signals. • Shape a reusable design system pattern library for AI-powered support, collaborating with the Coinbase Design System team to ensure consistency across Help Center, Chatbot, and Voicebot. • Build direct relationships with customers and support agents to generate insights that influence how Coinbase delivers world-class support at scale.