• Act as the primary day-to-day contact for all external PPC agencies. • Define KPIs, reporting cadences, and performance benchmarks for each agency relationship. • Own the PPC retainer scope and ensure agency resource is deployed effectively against business priorities. • Develop and maintain a PPC strategy that reflects the multi-account, multi-location structure of the business. • Oversee campaign structure, bidding strategy, budget allocation, and audience targeting across the full account estate. • Ensure campaigns are structured to capture demand across all relevant paid channels. • Define and monitor conversion events at each stage of the patient enquiry journey. • Liaise with internal teams to ensure lead volumes are matched to practice capacity and CRM workflows. • Own PPC reporting: build and maintain dashboards that give clear visibility of paid performance across the estate. • Take hands-on ownership of Meta (Facebook and Instagram) paid social campaigns.

• Manage and optimize Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) campaigns end-to-end. • Administer Meta Ads Manager with full knowledge of Special Ad Category requirements (housing, credit, employment), ensuring proper configuration, targeting, and compliance documentation. • Monitor daily KPIs (CTR, CPC, ROAS, CPL); adjust bids, audiences, and creatives to hit goals. • Leverage AI-powered platform features and tools to improve efficiency and creative testing. • Execute email campaigns, including segmentation, A/B testing, deployment, and reporting. • Oversee direct mail programs: vendor coordination, targeting, production timelines, and ROI tracking. • Manage affiliate partner relationships, sponsorships, creative assets, and performance reporting. • Coordinate marketing support for trade shows, webinars, and promotional events; develop pre- and post-event campaign plans. • Build/maintain performance dashboards and reports across all channels for Marketing leadership. • Manage campaign budgets, flag pacing issues, and collaborate with other teams to ensure needs are met.

• Build, launch, and optimize paid advertising campaigns across: Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping, and Performance Max). • Configure campaign structures, audience targeting, creative testing, and campaign settings. • Perform quality assurance (QA) before campaign launches to ensure accuracy and consistency. • Support new client account setups and campaign migrations. • Monitor campaign performance and budget pacing on a daily basis. • Identify underperforming campaigns and recommend optimization opportunities. • Execute audience refreshes, bid adjustments, and creative rotations based on performance data. • Ensure campaigns meet performance goals while maintaining efficient budget allocation. • Prepare weekly and bi-weekly performance reports for multiple client accounts. • Analyze key performance metrics and provide actionable insights. • Present data in a clear, organized, and client-friendly format. • Manage multiple advertising accounts simultaneously while maintaining high levels of organization. • Collaborate closely with senior media buyers and internal teams to execute paid media strategies efficiently.

• Own strategy, setup, optimization, and reporting for Siege clients • Build the playbook, pricing scaffolds, and reporting cadence from zero • Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline • Join prospect calls to scope and sell paid social engagements alongside the growth team • Hire your first associate when Reddit ads revenue justifies it, then train and manage them