• Develop and execute the company's growth strategy across marketing, customer acquisition, retention, and brand • Use customer insights, market research, and performance data to identify new growth opportunities • Build marketing systems and campaigns that drive measurable business results • Strengthen our brand and ensure consistent, high-quality customer communications • Champion the use of AI and modern technology to improve marketing effectiveness and customer understanding • Lead and develop the marketing team while partnering with leaders across the business

Role Description The Head of Growth owns the entire marketing function at Kraymer Art, with Meta Ads as the primary channel and responsibility for expanding into Google, organic, and influencer. This is the senior leadership seat for marketing, accountable for strategy, budget management, creative oversight, team leadership, and performance analysis. The Head of Growth works closely with the founder and the product team to drive revenue growth and protect the brand as it scales. Kraymer Art is an anime-inspired jewelry and accessories brand with a focused niche audience and strong creative identity. The marketing function needs senior leadership that can operate at both the strategic and executional level, someone who understands not just how to run ads but why customers buy, what emotional needs the product fulfills, and how to turn that understanding into creative and campaigns that convert. This role exists to scale the brand to multiple seven figures. The Head of Growth will own the full marketing operation, from daily performance analysis and creative direction to team building, channel expansion, and brand stewardship. Success looks like efficient, scalable ad spend, a creative pipeline that consistently produces strong performers, and a marketing function that grows in capability alongside the brand without losing the quality that defines it. To help us identify thoughtful applicants, please write the word "seesaw" in your response to the first screening question on the application page. Qualifications - Genuine anime fan with active knowledge of current titles, fandom culture, and the audience Kraymer Art serves - Proven experience managing Meta Ads at $50,000 or more per month in ad spend, with direct hands-on accountability for performance - Experience marketing fashion products, including demonstrated ability to evaluate creative quality and aesthetics - Portfolio of graphic and video ads produced independently, covering scriptwriting, design, and editing - Experience working with Shopify e-commerce businesses generating at least $2 million in annual revenue - Active and frequent use of Instagram and social media, with a track record of staying current on trends relevant to the brand - Prior management experience with direct oversight of at least one team or function - Strong conviction that video creative is the primary lever in Meta Ads performance, backed by experience that supports that view Requirements - Experience managing $300,000 or more per month in Meta Ads spend - Familiarity with Triple Whale for attribution and performance reporting - Familiarity with Atria for creative research and analysis - Experience with Claude and AI tools relevant to marketing workflows - YouTube, Google Ads, or TikTok Ads experience - Proficiency with Google Analytics GA4 - Experience with Higgsfield or similar AI video tools - Influencer or affiliate marketing experience - TikTok Shop experience - Microsoft Clarity experience - Availability across six or more days per week Benefits - Fully remote work - Pay raises and bonuses for strong performance - Australia-based company with PH-friendly hours. No graveyard shifts! - Long-term role with full-time potential - Work with a growing e-commerce brand in a fun anime-inspired industry with a strong niche audience - Role-specific opportunity: You will hold the senior growth seat, with full ownership of strategy, spend, creative, and team, and direct influence over how the brand scales and how it shows up to its audience. How to Apply If this role sounds like the right fit, submit your application with a portfolio of ads you have produced independently and your answers to our screening questions. Please answer every screening question specifically and with reference to your own experience. Generic or templated responses will not be considered.

• Own the growth strategy for Begin's digital app product lines, HOMER and codeSpark. • Lead initiatives spanning user acquisition, activation, engagement, retention, and monetization. • Identify growth opportunities and build scalable experimentation programs. • Optimize performance across paid and owned channels and use data to inform strategic decisions. • Drive creative strategy for user acquisition and oversee CRM strategy for product engagement and retention. • Own acquisition reporting, projections, and budget pacing for goals. • Collaborate with Product and Engineering teams to improve performance across initiatives.

Title: Performance and Growth Manager Location: Manchester England GB Job Description: Performance and Growth manager Function: Paid Social | Meta & TikTok Advertising | Performance Marketing Reports to: Growth Strategist Core Responsibility: Deliver profitable and sustainable growth for a portfolio of DTC e-commerce brands by leading commercial strategy, customer acquisition planning, creative direction, and performance marketing initiatives. KPIs: ROAS, CAC, MER, Spend Efficiency, Client Retention Salary: £52,000 – £62,000 DOE Location: Remote-first (UK-based), with optional access to our London office (The Roundhouse, Camden) We’re building something different at Launch With Us. At Launch With Us, we help ambitious e-commerce brands scale from £2M to £7M+ through high-performance paid social and creative-led growth strategies. We’re not interested in vanity metrics or bloated agency processes. We focus on outcomes that genuinely move the needle: profitable customer acquisition, stronger retention, and scalable growth. We manage over £10M in annual paid media spend across Meta and TikTok for brands including Lucky Saint, Fem Fuelz, Butter & Crust, Four Five, and Aromatherapy Associates. Our success comes from combining sharp media buying with creative that converts. We’re part of the #1 UK Meta independent agency groups; we move fast, think commercially, and give talented people genuine ownership over the accounts they run. This is a place for ambitious operators who want autonomy, accountability, and the opportunity to make a real impact. The Role As a Performance and Growth manager, you will serve as the strategic growth partner for a portfolio of DTC e-commerce brands. You will take ownership of growth planning, commercial strategy, and performance outcomes across your accounts, helping founders and leadership teams make better decisions, identify opportunities, and unlock profitable growth. Whilst paid social remains a core acquisition channel, your focus extends far beyond campaign management. You will influence creative strategy, customer acquisition, retention initiatives, offer development, conversion optimisation opportunities, and wider commercial planning. This is the highest-level individual contributor role within the Growth team and is designed for commercially minded operators who combine deep performance marketing expertise with strategic thinking, leadership capability, and a strong understanding of e-commerce growth. Our Values - Extreme Ownership: You win or learn. Never blame. - Radical Curiosity: Challenge assumptions. Explore what’s next. - Kind Candour: Say what needs to be said, with honesty and purpose. - Client-Centricity: Think like an owner. Act in your clients’ best interests, always. Requirements Growth Strategy & Commercial Leadership - Act as the strategic growth partner for a portfolio of DTC e-commerce brands, taking responsibility for identifying, prioritising, and executing opportunities that drive sustainable revenue growth and improved commercial performance. - Develop comprehensive growth plans that extend beyond paid media, considering customer acquisition, retention, conversion rate optimisation, creative effectiveness, offer strategy, customer lifetime value, and overall business objectives. - Build a deep understanding of each client's business model, growth constraints, commercial targets, customer behaviour, and unit economics to ensure recommendations are grounded in business reality. - Work directly with founders and senior stakeholders to challenge assumptions, identify risks, uncover growth opportunities, and influence decision-making through commercially focused recommendations. - Lead quarterly and annual planning sessions that align marketing activity with wider business objectives and create clear growth roadmaps. - Identify opportunities to improve profitability, acquisition efficiency, customer value, and operational effectiveness through strategic planning and performance analysis. - Maintain ownership of overall account health, ensuring growth strategies evolve in response to changing market conditions, business priorities, and performance trends. Performance Leadership & Analysis - Oversee paid social strategy across Meta and TikTok, ensuring activity remains aligned with wider commercial objectives and growth plans. - Guide Senior Paid Social Managers on account strategy, campaign structures, testing frameworks, and scaling initiatives that improve performance and efficiency. - Review account performance regularly, identifying opportunities to accelerate growth, improve acquisition efficiency, and maximise return on investment. - Champion best practices across media buying, testing methodologies, measurement frameworks, and performance analysis. - Ensure accounts maintain a strong balance between short-term performance and long-term scalability. Creative Performance Collaboration - Partner closely with Creative Strategists to develop creative roadmaps that support client growth objectives and performance targets. - Use performance data, consumer insights, and market trends to influence messaging, positioning, offers, creative formats, and content strategies. - Identify emerging opportunities across creative, customer acquisition, and conversion optimisation that can unlock additional growth. - Ensure creative testing frameworks remain aligned with commercial objectives and provide clear learning opportunities. - Contribute to strategic discussions around brand positioning, product launches, promotional activity, and customer acquisition initiatives. Client Leadership - Serve as the primary strategic contact for assigned clients, building trusted relationships with founders, leadership teams, and key stakeholders. - Facilitate high-level strategic discussions that help clients make informed decisions around growth, investment, customer acquisition, and commercial priorities. - Present performance updates, recommendations, and growth opportunities in a commercially relevant manner, translating marketing data into meaningful business outcomes. - Proactively identify opportunities to strengthen client relationships through strategic value, innovative thinking, and consistent delivery of results. - Lead difficult conversations with confidence when challenges arise, providing clear solutions, realistic expectations, and actionable recovery plans. - Drive client retention and account expansion through exceptional strategic leadership and measurable commercial impact. Team Development & Contribution - Act as a leader within the Growth team by setting standards for strategic thinking, client management, communication, and commercial decision-making. - Mentor Senior Paid Social Managers and Paid Social Managers, helping develop future growth leaders within the business. - Share frameworks, methodologies, insights, and best practices that improve strategic thinking and execution across the wider team. - Contribute to onboarding, capability development, training initiatives, and performance management processes. - Support the evolution of internal systems, AI adoption, reporting frameworks, testing methodologies, and operational processes that improve efficiency and client outcomes. - Contribute to agency growth initiatives, innovation projects, and thought leadership activities that strengthen Launch With Us' market position. Skills & Experience - 4+ years of paid social, growth marketing, or e-commerce growth experience within an agency or DTC environment, with a proven track record of delivering measurable commercial outcomes. - Deep expertise across Meta Ads Manager and TikTok Ads Manager, with extensive experience managing and scaling high-performing acquisition campaigns. - Strong commercial acumen and a thorough understanding of business growth drivers, including customer acquisition, profitability, retention, contribution margin, and customer lifetime value. - Proven ability to translate marketing performance into commercially relevant recommendations that influence business decisions and growth strategies. - Advanced understanding of growth planning, customer acquisition strategy, creative testing methodologies, performance measurement, and full-funnel marketing principles. - Highly proficient in Triple Whale, Shopify, GA4, and performance reporting environments, with the ability to interpret complex data and identify actionable opportunities. - Experience leading strategic client relationships and communicating confidently with founders, leadership teams, and senior stakeholders. - Demonstrated ability to mentor, coach, and develop team members whilst contributing positively to team culture and performance. - Strong strategic thinking, problem-solving, and decision-making skills with a proactive, growth-oriented mindset. - Passionate about performance marketing, innovation, AI adoption, and helping ambitious brands achieve meaningful growth. Benefits - Join a fast-growing and ambitious company with a collaborative, people-first culture. - Benefit from a hybrid-first working model, with remote working and optional access to our London office for collaboration and team connection. - Enjoy 27 days of annual leave, plus Bank Holidays and your birthday off each year. - Work abroad for up to 30 days per year (T&Cs apply), giving you added flexibility and balance. - Benefit from a company pension scheme designed to support your long-term future. - Access private health insurance after 6 months, helping you prioritise your wellbeing. - Receive life insurance cover alongside Smart Health wellbeing support services. - Benefit from a healthcare cash plan covering dental, optical, and physiotherapy support. - Follow a clear and structured progression plan designed to support your professional growth and career development. - Participate in annual salary reviews linked to performance and contribution. - Enjoy monthly incentives and a Kudos reward scheme that recognises and celebrates great work. - Be rewarded through a Christmas performance bonus scheme. - Access ongoing training and personal development opportunities to continue building your skills and expertise. - Join a supportive and collaborative team environment focused on growth, learning, and success. What Success Looks Like 0–3 Months - During your first three months, you will become fully embedded within your client portfolio and establish yourself as a trusted strategic partner to both clients and internal teams. - You will develop a deep understanding of each client's commercial objectives, growth challenges, and performance drivers whilst building strong relationships with founders and key stakeholders. - By the end of this period, you will be confidently leading strategic discussions, identifying growth opportunities, and contributing meaningful recommendations that positively influence business performance. 6 Months - By six months, you will be driving measurable growth across multiple client accounts and consistently influencing commercial decision-making through strategic recommendations and data-driven insights. - You will be recognised as a trusted advisor by your clients and a key contributor within the Growth team, helping shape strategy, improve performance, and support the development of other team members. - You will have demonstrated your ability to balance commercial thinking, client leadership, and performance marketing expertise to deliver meaningful business outcomes. 12 Months - By twelve months, you will be recognised as one of the agency's leading growth operators, consistently delivering profitable growth across your portfolio and maintaining exceptional client relationships. - You will have played a significant role in improving internal capabilities, developing team members, and contributing to agency-wide initiatives that strengthen performance and operational excellence. - Your clients will view you as an indispensable strategic partner, and you will be operating at a level that positions you for future progression into Head of Growth or Performance Director responsibilities.