• Assist in the day to day management of the affiliate program across all channels and platforms • Assist in recruiting, onboarding and developing relationships with high-quality affiliate partners • Monitor affiliate activity, enforce compliance, and maintain the integrity of the program • Track, analyze, and report on affiliate performance metrics • Use data insights to identify growth opportunities • Prepare regular performance reports and present findings to senior leadership • Develop and execute strategies to expand the affiliate network and grow program revenue • Manage affiliate marketing software, tracking platforms, and third-party networks • Ensure all partner-facing materials are on-brand, up-to-date, and compliant with guidelines • Support affiliates with resources, training, and best practices to maximize their performance

• Own end-to-end performance management for a range of performance issues including complex and escalated CP cases within a defined performance management framework • Review and investigate performance events that impact client care experience • Apply independent judgment within an established policy and escalation frameworks to determine appropriate corrective action, including coaching, warnings, and separation when necessary • Occasionally utilize advanced judgment to adapt performance management approaches in unique scenarios that require deviation from the defined framework while maintaining compliance with company policy and employment standards/regulations • Identify and perform handoff for protected and escalated scenarios to the appropriate teams [CPHR & Trust & Safety] within the determined handoff SLAs • Ensure all performance actions are documented clearly, consistently, and in compliance with Honor policies and employment best practices • Adhere to established KPIs and SLAs, including a 24–48 hour response time for all inbound CP performance inquiries and ticket outreach • Manage a high-volume caseload, averaging approximately 90+ tickets closed per week, 130+ ticket comments/week with thorough and compliant documentation • Conduct consistent proactive outreach, averaging 45+ outbound calls per week, with an average talk time of approximately 7–8 minutes per call • Maintain operational efficiency with an average case resolution time of approximately 6 days and an overdue ticket rate of less than 15% • Balance productivity expectations with quality, ensuring performance decisions are timely, fair, and aligned with Honor policies • Proactively review individual CP performance history to identify repeat behaviors, emerging trends, and early risk signals • Determine when early intervention is appropriate to prevent escalation or further client impact • Surface trends, insights, and risks to relevant partners and leaders with clear recommendations • Partner closely with Care Pro Relationship Managers to reinforce consistent performance feedback and escalation standards • Partner with CPRMs on identifying trending performance concerns and applying performance management frameworks effectively • Lead targeted calibration or training sessions to improve consistency and confidence in performance-related conversations • Identify potential employment risks, protected issues, or systemic concerns and escalate appropriately • Maintain and apply base level knowledge of relevant employment protections and regulations regarding termination and employment status changes • Successfully balance CP experience, client outcomes, Honor policy, and employment risk considerations when making performance decisions

• Build and execute affiliate strategies across multiple ecommerce brands. • Develop creator recruitment plans that support each client's commercial objectives. • Identify opportunities to scale creator-led revenue through structured affiliate programmes. • Continuously evolve strategies based on campaign performance and market trends. • Identify and recruit creators using TikTok Shop Affiliate Centre. • Build long-term relationships with creators and agencies. • Negotiate commissions, incentives and promotional opportunities. • Develop a consistent pipeline of high-performing affiliate partners. • Launch affiliate campaigns from briefing through to execution. • Coordinate gifting, commission structures and promotional mechanics. • Provide creators with clear creative guidance whilst maintaining brand authenticity. • Monitor campaign delivery across multiple client accounts. • Analyse GMV, CTR, Conversion Rate, AOV, Revenue and affiliate contribution. • Identify opportunities to improve creator performance. • Test new approaches to maximise profitability. • Produce insights and recommendations for clients and internal teams.

Role Description Creator commerce is changing ecommerce. The brands winning on TikTok aren't simply running paid ads—they're building creator ecosystems that generate content, trust and sales every single day. We're looking for an Affiliate Strategist to lead that growth for some of the UK's fastest-growing ecommerce brands. You'll own the entire affiliate strategy across multiple client accounts; identifying creators, launching campaigns, building long-term partnerships and continuously improving performance through data and experimentation. This is a highly commercial role where success isn't measured by the number of creators recruited, but by the revenue those partnerships generate. Working directly with our TikTok Shop specialists and alongside TikTok itself, you'll gain exposure to some of the newest commerce products and strategies before they're widely adopted across the industry. Qualifications - Experience managing TikTok Shop Affiliate campaigns. - Strong understanding of TikTok Shop Affiliate Centre. - Experience working with creators, influencers or affiliate programmes. - Excellent communication and relationship-building skills. - Strong organisational skills and attention to detail. - Commercial awareness and confidence working with performance metrics. - Fluent English communication skills. Requirements - Build and execute affiliate strategies across multiple ecommerce brands. - Develop creator recruitment plans that support each client's commercial objectives. - Identify opportunities to scale creator-led revenue through structured affiliate programmes. - Continuously evolve strategies based on campaign performance and market trends. - Identify and recruit creators using TikTok Shop Affiliate Centre. - Build long-term relationships with creators and agencies. - Negotiate commissions, incentives and promotional opportunities. - Develop a consistent pipeline of high-performing affiliate partners. - Launch affiliate campaigns from briefing through to execution. - Coordinate gifting, commission structures and promotional mechanics. - Provide creators with clear creative guidance whilst maintaining brand authenticity. - Monitor campaign delivery across multiple client accounts. - Analyse GMV, CTR, Conversion Rate, AOV, Revenue and affiliate contribution. - Identify opportunities to improve creator performance. - Test new approaches to maximise profitability. - Produce insights and recommendations for clients and internal teams. Benefits - Join TikTok UK's preferred ecommerce agency partner. - Work with ambitious, fast-growing ecommerce and DTC brands. - Play a key role in one of the fastest-growing areas of digital commerce. - Gain hands-on experience with cutting-edge TikTok Shop strategies and features. - Work alongside a team of high-performing TikTok specialists. - Fully remote position with flexibility and autonomy. - Clear opportunities for progression as the agency continues to scale.