• Realizar o primeiro contato com leads inbound gerados pelas ações de marketing, garantindo agilidade no tempo de resposta. • Executar prospecção ativa (outbound) via telefone, e-mail, LinkedIn e WhatsApp, seguindo cadências previamente definidas. • Pesquisar e mapear escritórios de advocacia e departamentos jurídicos corporativos aderentes ao ICP do Themis. • Identificar dores, desafios e contexto operacional dos potenciais clientes, com foco em entender o cenário atual de gestão jurídica. • Realizar a qualificação inicial das oportunidades, aplicando critérios definidos pelo time comercial. • Agendar reuniões de demonstração para os executivos de vendas. • Registrar e atualizar todas as interações e informações no CRM, mantendo o pipeline organizado e confiável. • Apoiar a construção e higienização das listas de prospecção. • Acompanhar seus próprios indicadores de produtividade e conversão (contatos realizados, taxas de resposta, reuniões agendadas). • Participar de treinamentos sobre o produto, mercado jurídico e técnicas de prospecção.

• Lead, develop and oversee large pre-sales teams (SDRs/BDRs), ensuring technical and behavioral growth and attainment of targets • Structure, review and optimize pre-sales processes, from demand generation through handover of opportunities to Sales • Design outbound prospecting strategies and refine inbound flows to increase productivity and the quality of leads worked • Define multichannel prospecting cadences involving email, phone, LinkedIn, WhatsApp, SMS and other relevant channels • Ensure application of consultative sales methodologies such as BANT, SPIN Selling and other qualification frameworks • Monitor team performance indicators (KPIs), including productivity, conversion rates, booking rate, opportunity quality and pipeline impact • Analyze commercial funnel data and propose improvements based on commercial intelligence • Collaborate with Marketing, Growth and Sales to align strategies, ICP, campaigns and demand generation • Implement and evolve tools, automations and technologies applied to the commercial operation • Leverage artificial intelligence to optimize processes, boost productivity and improve sales outreach • Participate in recruitment, onboarding, development and offboarding of team members • Establish management rituals, target tracking, one-on-one feedback and development plans • Foster a culture of high performance, continuous learning and ongoing improvement.

• Plan and execute strategic Digital PR and Link Building campaigns (Data-driven PR, brand mentions, guest posts) aligned with clients' business goals and SEO objectives. • Build, nurture, and expand relationships with journalists, media outlets, niche influencers, and industry portals. • Create strategies to connect our clients with market opportunities, in collaboration with the client's PR team. • Develop creative, data-backed pitches that attract organic coverage and high-quality natural links. • Conduct outreach (active prospecting) and follow-up to secure publications and brand mentions. • Engage with publishers and industry outlets. • Analyze clients' (and competitors') link profiles to identify authority gaps and new acquisition opportunities. • Work in synergy with Content and Strategy teams, ensuring PR activities reinforce strategic pages and target terms. • Monitor PR and authority metrics (Domain Authority, Trust Flow, referral traffic, assisted conversions), prepare impact reports, and recommend continuous optimizations.

• Leads development and implementation of comprehensive, strategic public relations plans for Youth Villages and its various services, programs, and events • Conducts strategic media relations in key markets to support overall organizational and departmental objectives; works with the news media both proactively and reactively; remains on-call 24/7 for journalists and crisis situations • Stays apprised of situations in key markets, ensuring PR is conducted accurately, timely, within budget parameters, and in a way that supports operational goals • Regularly evaluates the effectiveness of PR strategies and tactics, and reports on status of plans and results of work • Stays apprised of issues affecting the organization (including competitor work) • Conducts media training and coaches and prepares staff, families, and young people for news media interviews • Creates media and communications materials such as news releases, news advisories, fact sheets, talking points, speaking points, press kits, etc. • Conducts planning and execution of PR strategy for campaigns, programs and events, such as news conferences, training classes, ribbon-cuttings, groundbreakings, and fundraisers • Ability to interview families and young people and write stories for various uses • Ability to work collaboratively across various teams and departments to ensure integration and sharing of information • Skilled writer with the ability to write copy, including PSAs, speeches, scripts, news releases, and communications materials; assists with editing and proofreading upon request; follows AP Style • Works closely with digital strategy, as well as other Youth Villages departments and outside vendors as necessary, to ensure all programs and projects are successful, accurate, and timely • Supports crisis communications as necessary alongside national communications team and state leadership • Works closely with development team to identify opportunities to support fundraising efforts, events, volunteer and mentor recruitment and initiatives targeting key stakeholders • Monitors Youth Villages coverage in the news media, including digital, preparing monthly reports; utilizes media monitoring and database software for tracking and media outreach • Performs other duties as assigned