Youth Villages

Youth Villages is a private, nonprofit organization that provides programs and services for children with emotional and behavioral problems, and assistance to t

Senior Public Relations Coordinator

Location

North Carolina

Posted

9 days ago

Salary

$65K - $85K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

Senior Public Relations Coordinator

Youth Villages

• Leads development and implementation of comprehensive, strategic public relations plans for Youth Villages and its various services, programs, and events • Conducts strategic media relations in key markets to support overall organizational and departmental objectives; works with the news media both proactively and reactively; remains on-call 24/7 for journalists and crisis situations • Stays apprised of situations in key markets, ensuring PR is conducted accurately, timely, within budget parameters, and in a way that supports operational goals • Regularly evaluates the effectiveness of PR strategies and tactics, and reports on status of plans and results of work • Stays apprised of issues affecting the organization (including competitor work) • Conducts media training and coaches and prepares staff, families, and young people for news media interviews • Creates media and communications materials such as news releases, news advisories, fact sheets, talking points, speaking points, press kits, etc. • Conducts planning and execution of PR strategy for campaigns, programs and events, such as news conferences, training classes, ribbon-cuttings, groundbreakings, and fundraisers • Ability to interview families and young people and write stories for various uses • Ability to work collaboratively across various teams and departments to ensure integration and sharing of information • Skilled writer with the ability to write copy, including PSAs, speeches, scripts, news releases, and communications materials; assists with editing and proofreading upon request; follows AP Style • Works closely with digital strategy, as well as other Youth Villages departments and outside vendors as necessary, to ensure all programs and projects are successful, accurate, and timely • Supports crisis communications as necessary alongside national communications team and state leadership • Works closely with development team to identify opportunities to support fundraising efforts, events, volunteer and mentor recruitment and initiatives targeting key stakeholders • Monitors Youth Villages coverage in the news media, including digital, preparing monthly reports; utilizes media monitoring and database software for tracking and media outreach • Performs other duties as assigned

Job Requirements

  • Bachelor's degree in Public Relations, Communications, or a related field (required)
  • Three to five years of experience in public relations and/or communications (required)
  • Proven track record of media success and existing relationships with North Carolina media outlets (required)
  • Strong media relations, communications planning, and event promotion experience (preferred)
  • Strong organizational skills and attention to detail
  • Excellent written, verbal, and oral skills
  • Ability to manage multiple priorities simultaneously
  • Ability to maintain a flexible schedule

Benefits

  • Medical, Dental, Prescription Drug Coverage and Vision
  • 401(k)
  • Time off: 2 week paid vacation (full-time) / 1 week paid vacation (part-time)
  • 12 paid sick days per year
  • 11 paid holidays
  • Paid Parental Leave
  • Mileage & Cell Phone Reimbursement (when applicable)
  • Tuition reimbursement and licensure supervision
  • Growth & development through continuous training
  • Clinical and administrative advancement opportunities

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