Here, we work hard—but we have lots of fun doing it. We believe in equal opportunity for all, autonomy, trailblazing, and always doing right by our Members. Most importantly, though, we believe in empowering rehab therapy professionals to achieve greatness in practice. So, if you’re a can-do kinda person who loves to help Members win and enjoys working from just about anywhere—then you’ll fit right in. We’ve got big plans, but we can’t achieve them without you. Join us, and let’s achieve greatness.
Product Marketing Manager
Location
United States
Posted
4 days ago
Salary
$84.7K - $114.4K / year
Seniority
Lead
No structured requirement data.
Job Description
Product Marketing Manager
WebPT
Role Description As a Product Marketing Manager, you will support the go-to-market strategy for WebPT's product portfolio, with a focus on solutions that serve the rehab therapy market. This role is ideal for an emerging product marketer who understands how AI is reshaping industries, is eager to be part of that evolution, and has a passion for connecting the right message with the right audience. - Support the go-to-market strategy for WebPT's product portfolio across the rehab therapy market. - Work cross-functionally to support the go-to-market strategy for new solutions and feature launches, contributing to planning and execution. - Partner with Marketing to help develop product positioning, buyer personas, and differentiation messaging that supports the selling process. - Support marketing campaigns and events, including tradeshows and webinars. - Enable the Sales and Success teams to win by ensuring they understand the messaging, positioning, and pricing in the market. - Research and maintain up-to-date competitive intelligence across WebPT's product lines, focusing on how AI is reshaping the competitive landscape. - Support win/loss analysis efforts by gathering and synthesizing data on why prospects choose WebPT or a competitor. - Analyze market and Member feedback to suggest how to best position and communicate our software offerings. - Collaborate with Product Management to share findings from market research and contribute to roadmap discussions. Qualifications - Two to three years of previous B2B SaaS product marketing experience, preferably in the software/tech industry. - Familiarity with the rehab therapy market or a strong interest in developing deep expertise in the space. - A genuine curiosity about how AI is evolving and a strong desire to embrace AI tools. - Bachelor's degree in marketing, business, or a related field — or equivalent years of experience. - Experience supporting product positioning and competitive analysis. - Exposure to building and executing go-to-market strategies. - Experience collaborating effectively across functions like sales and product management. - Experience working with cross-functional Marketing teams to deliver programs. - Excellent communication skills, both written and verbal. - Be a team player and work well with a highly collaborative team. - Be organized, ahead of schedule, communicative, and accountable. - Willingness to travel to local and/or out-of-area WebPT customer clinics for in-person engagement and research. - Ability to learn the WebPT application inside and out. - Strong customer service skills, including active listening and clear communication. - Willingness to manage change, grow with the company, and remain focused under pressure. Benefits - Ample Time Off for fun and rest. - Work from nearly anywhere in the US. - Time Off to make an impact through volunteering. - Multiple Employee Resource Groups (ERGs). - Health, Dental, Vision, 401k, HSA, and many other benefits. Company Description Here, we work hard—but we have lots of fun doing it. We believe in equal opportunity for all, autonomy, trailblazing, and always doing right by our Members. Most importantly, we believe in empowering rehab therapy professionals to achieve greatness in practice. So, if you’re a can-do kinda person who loves to help Members win and enjoys working from just about anywhere—then you’ll fit right in. We’ve got big plans, but we can’t achieve them without you. Join us, and let’s achieve greatness.
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If you receive unexpected messages or calls, exercise caution and verify their authenticity. Don’t let scammers catch you off guard! - It's essential to independently verify the legitimacy of any job postings you come across. Visit our official careers page to confirm the validity of any openings. Stay proactive and protect yourself! - Remember that during the application process, we will never request sensitive personal or financial information from you. Be wary of anyone asking for such information. Keep your personal data secure! - If you suspect any fraudulent activity or encounter suspicious individuals, please report it immediately to our recruiting department. By working together, we can combat these scams and keep the job market safer for everyone. We understand the importance of your job search and want to ensure your experience is positive and secure. Always exercise caution and stay scam-smart! Employment is contingent upon successful completion of a background check. Vetcove is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status. We are dedicated to providing a work environment free from discrimination, harassment, and retaliation. It is our policy to provide equal employment opportunity to all applicants in accordance with all applicable laws and regulations. If you require accommodations during the application or interview process, please let us know and we will make every effort to accommodate your needs.




