This position involves managing the day-to-day operations of digital marketing campaigns, ensuring they align with business objectives. Oversee the execution and optimization of digital marketing campaigns across multiple channels. Collaborate with team members to align digital marketing strategies with business goals. Utilize analytics tools to track performance and provide actionable insights. Prepare and present reports on marketing activities to stakeholders. Manage the corporate website and ensure effective content management. Track marketing return on investment (ROI) using appropriate platforms. Lead the integration of marketing technologies to enhance operations. Develop processes for efficient workflows in digital marketing. Identify automation opportunities and implement solutions. Monitor and manage the digital marketing budget.

Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022 and 2023. Senior Director, Growth Marketing The Senior Director, Growth Marketing, is being hired to build a growth engine. In this role, you will own the full performance marketing remit: paid acquisition, lifecycle, and organic. This role will also refresh the foundational martech, measurement, and creative systems that make results repeatable. You will be critical to helping Alma realize the vision of simplifying access to high-quality, affordable mental health care. Reporting to the CPO, you will set and drive strategy, invest in growing the team, and drive measurable acquisition growth across a B2C marketplace in a heavily regulated environment. You will partner across Engineering, Analytics, Product, Data, cross-functional Marketing teams, Creative and Finance to drive outcomes without channel cannibalization and serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions. In this role, you will have executive sponsorship, a mandate to invest across channels, and the autonomy to define how performance marketing drives sustainable growth in a market that matters. What you’ll do: Paid Acquisition Own and scale the paid acquisition engine across SEM, paid social, programmatic/display, OLV/OTT, and affiliate Define and execute the paid marketing roadmap with clear goals, KPIs, testing frameworks, and ROI accountability Identify new channels, platforms, and tactics to unlock scalable and efficient growth for the business Collaborate with Brand and Creative teams to drive briefing, testing velocity, and learning loops across message, audience, asset, and surface Organic & Lifecycle Own organic growth channels, including SEO, content distribution, and social strategies and investment decisions (Reddit, Instagram, TikTok, YouTube) Own lifecycle channels across patient and provider, launching and testing across the full customer journey, ensuring that the right message is delivered at the right time Martech & Measurement Build and evolve the infrastructure to measure campaign effectiveness; owning attribution, incrementality, MMM, and reporting Lead channel plumbing, experimentation frameworks, and martech build-vs-buy decisions in partnership with Engineering, Data, and Finance Establish measurement frameworks that operate within healthcare privacy constraints (HIPAA, federal and state data regulations) Work closely with our external partners to realize our growth goals in 2026+ Cross-functional & Team Leadership Hire, mentor, and manage a high-performing, technical team across paid and organic Align patient and provider growth strategies to prevent channel overlap and unlock marketplace network effects Partner with Product and Engineering to build surfaces that drive conversion and quality, not just spend Serve as a strategic thought partner to senior leadership on growth strategy, investment decisions, and marketplace dynamics Who you are: 10+ years in performance marketing, demand generation, or growth marketing leadership, with a track record of scaling acquisition programs at significant spend levels Deep hands-on expertise in Google, Meta, programmatic, and OTT/OLV channels with proven, measurable ROI Experience leading a full-funnel strategy and exceeding goals Strong martech and attribution expertise, including build-vs-buy decisions, incrementality testing, MMM, and privacy-preserving measurement approaches Experience hiring and leading growth marketing teams of 25+ and building 0→1 systems at scale Track record operating in a heavily regulated environment (healthcare, fintech, insurance, or similar) with working knowledge of HIPAA and evolving data privacy standards Experience partnering closely with Engineering and Product as one team with shared outcomes Clear, direct communicator who can translate complex performance marketing topics for executives, boards, and non-expert stakeholders Experience deploying AI-forward or AI-native marketing strategies and tooling Product-led growth experience Familiarity with two-sided marketplace or platform growth dynamics Background scaling affiliate and partner marketing programs in regulated consumer categories Experience with field marketing or regional demand generation programs Benefits: We’re a remote-first company Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans 401K plan (ADP) Lifestyle Spending Account for health, wellness, and family care Monthly co-working space membership stipend Monthly work-from-home stipend Financial wellness benefits through Northstar Pet discount program through United Pet Care Financial perks and rewards through PerkSpot EAP access through Aetna One-time home office stipend to set up your home office Inclusive family and medical leave plans 12 paid holidays and 1 Alma Give Back Day Flexible PTO Salary Band: $230,000 - $260,000 All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address. Learn more about how Alma handles applicant data by reading Alma's Applicant Privacy Notice .

Are you a detail-driven Web Producer who thrives inside fast-moving marketing teams? Do you love turning mockups and content briefs into polished, high-performing web experiences? If you’re energized by structured workflows, clean CMS builds, and delivering quality releases on deadline—this opportunity was built for you. We’re partnering with a globally recognized construction technology platform to support their Marketing Web Team during a high-volume growth period. This team fuels global brand demand, drives growth, and delivers digital experiences that educate, inspire, and convert. With a robust roadmap ahead, they need a Web Producer who can jump in and execute with precision. This is a junior-to-mid level role (not entry level, not senior) ideal for someone with 1–3+ years of hands-on web production and digital asset management experience who wants to deepen their expertise in enterprise-scale marketing operations. Execute web releases and digital experiences under guidance from Senior Web Production team members Follow structured release instructions and complete QA tasks independently Build web pages from scratch based on mockups or content briefs Manage and optimize digital assets within the CMS Support marketing workflows and manage tickets in JIRA Identify and prioritize critical path tasks to ensure timely delivery Maintain a high level of detail in editor experiences (dialogs, modules, views) Work across multiple projects simultaneously while meeting agreed-upon deadlines Contribute to template and module system implementation Develop a foundational understanding of web success metrics and growth strategy Apply basic UX principles to ensure clean, user-friendly builds

We’re seeking a Creative Strategist to scale Nori’s paid creative engine, developing high-performance Meta-native creative that drives measurable revenue growth and sustained customer acquisition at scale. Paid Creative Strategy (Primary Focus) Own the strategy, execution, and performance of Nori’s paid creative on Meta, building a scalable and repeatable creative engine. Concept, script, and produce high-converting static and video ad creative (UGC-style, founder-led, testimonial, product-focused, and problem/solution formats). Drive a high-velocity testing pipeline, launching 20+ new creative concepts/iterations per week across structured angles and hooks. Continuously analyze creative performance (CTR, CPA, CPM, etc.) and translate data into clear next-step testing hypotheses. Stay ahead of platform trends and competitor creative to proactively identify whitespace opportunities. Build and maintain a rigorous creative testing library documenting angles, hooks, learnings, performance insights, and iteration paths to compound results over time. Own the strategy, execution, and performance of Nori’s paid creative on Meta, building a scalable and repeatable creative engine. Concept, script, and produce high-converting static and video ad creative (UGC-style, founder-led, testimonial, product-focused, and problem/solution formats). Drive a high-velocity testing pipeline, launching 20+ new creative concepts/iterations per week across structured angles and hooks. Continuously analyze creative performance (CTR, CPA, CPM, etc.) and translate data into clear next-step testing hypotheses. Stay ahead of platform trends and competitor creative to proactively identify whitespace opportunities. Build and maintain a rigorous creative testing library documenting angles, hooks, learnings, performance insights, and iteration paths to compound results over time. Cross-Functional Collaboration Partner closely with our CEO & Media Buyer to concept and launch new ad iterations weekly based on performance data. Work cross-functionally with our Head of Organic Strategy to translate high-performing organic formats into scalable paid ads. Partner closely with our CEO & Media Buyer to concept and launch new ad iterations weekly based on performance data. Work cross-functionally with our Head of Organic Strategy to translate high-performing organic formats into scalable paid ads. Brand & Visual Graphic Design Support broader graphic design needs across the business as needed, including: Website assets and landing pages Email campaigns and flows Product packaging and inserts Support broader graphic design needs across the business as needed, including: Website assets and landing pages Email campaigns and flows Product packaging and inserts Website assets and landing pages Email campaigns and flows Product packaging and inserts