• Be a hands-on creator of social media content, including posts, polls, native carousels, short-form video, multi-image posts, PDFs, infographics, and other high-performing social content. You bring a strong command of what formats drive engagement on each platform. • Engage and grow our customer and partner community on social platforms. • Identify emerging trends and opportunities, driving social-first pilots and experimenting with new content types and the latest social media innovations. • Contribute to and execute against an overarching social media strategy, including always-on content, community engagement, influencer programs, and associated creative. • Create and publish monthly content calendars in addition to bi-monthly planning, featuring input from different teams to ensure content is strategic and data-driven. • Drive social campaigns, programs, and marketing initiatives, including a robust macro/micro-influencer program (including industry-specific, key media, analysts, investors, peers, and partners) to align with product launches and relevant trends/news. • Drive internal comms social sharing to bring fresh content to the organization. • Execute and report on integrated brand campaigns, working cross-functionally with various departments and GTM teams to translate brand campaign objectives into social-first content. • Collaborate with the inbound demand generation and paid social team to create and deliver innovative, best-in-class organic social campaigns. • Analyze social media performance, share meaningful insights, and actively suggest new ways to improve engagement across all platforms and emerging outlets. • Maintain a deep understanding of social media metrics, data analysis, and key learnings as they relate to industry benchmarks and best practices.

• Write content for our social media channels (captions, posts, campaign ideas) • Draft and refresh website copy • Keep the portfolio up to date: upload new projects and write project descriptions • Ensure consistency of tone and brand image across all platforms • Propose a content calendar to grow our visibility

Paid Media Lead locations Remote-US-MD Remote-Canada-Ontario Full time job requisition id R030171 As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact. The Paid Media Lead plays a critical role within Ciena’s Digital Marketing team by executing and optimizing global paid media programs that drive measurable business outcomes. This position enables data‑informed media investment decisions through hands‑on campaign management, performance analysis, and cross‑functional collaboration. The role balances strategic media planning with rigorous operational execution across digital channels. How you will make an impact: - Collaborate with internal stakeholders and agency partners to plan and activate paid media strategies across awareness, consideration, and demand generation programs - Lead planning, launch, and management of paid media campaigns across programmatic, Google Ads, YouTube, Connected TV, and trade publication channels - Execute publisher‑direct and trade publication media buys, including sponsorships, high‑impact placements, contextual targeting, and video activations - Optimize campaign performance through analysis of audience, conversion, and media data to inform bidding, budgeting, pacing, and targeting decisions - Apply audience, contextual, retargeting, intent, and account‑based targeting strategies to improve efficiency and outcomes - Translate performance data into clear reporting, insights, and actionable recommendations for stakeholders - Partner with analytics, web, content, and regional marketing teams to support attribution, landing page performance, and lead conversion The must haves: - Education: Bachelor’s degree in Marketing, Business, or a related field. - Experience: 8+ years of experience managing paid media campaigns, including programmatic display and Google Ads. - Application of demand‑side platforms, audience strategies, and measurement frameworks to support paid media optimization - Utilization of advertising platforms including Google Ads, YouTube, and ZoomInfo Marketing - Application of keyword, contextual, and audience targeting techniques with interpretation of campaign and conversion data - Experience executing publisher‑direct and trade publication media buys - Ability to communicate campaign performance insights and challenge low‑value media investments Nice to haves: - Experience in B2B, enterprise, or long buying‑cycle marketing environments - Background collaborating with analytics, web, content, and regional marketing teams - Exposure to budget planning, forecasting, and performance‑based media allocation - Familiarity with privacy, identity, and AI‑driven optimization trends in digital media - Ability to translate technical concepts for non‑technical stakeholders - Experience managing multiple priorities in a high‑velocity environment - Demonstrated problem‑solving and proactive working approach Pay Range: The annual pay range for this position in Canada is $73, 200 - $116, 900 The annual pay range for this position in the USA is $84, 700 - $135, 300 Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available. Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence. At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination. Ciena is an Equal Opportunity Employer, including disability and protected veteran status. If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.

Role Description Incubator Lab is looking for a talented Media Buyer to join our thriving team! You are the pilot. As a Meta Media Buyer, you own the execution, deep data analysis, and scaling of campaigns across Facebook and Instagram for a single, dedicated brand portfolio. This is a hands-on role requiring exceptional quantitative reasoning, strong analytical judgment, and the ability to operate without heavy hand-holding. You aren't just adjusting bids; you are a numbers-driven problem solver who builds data solutions to unlock growth potential. What You'll Do: - Campaign Execution: Launch, manage, and scale Meta ad campaigns end-to-end. Build, launch, and fine-tune campaigns that hit internal revenue targets with precision. - Decoding Data & Strategy: Analyze complex campaign metrics to uncover actionable insights. Transition between high-level data analysis and real-world media buying strategies to maximize ROI. - Testing: Build structured testing frameworks for audiences, creatives, and offers to systematically isolate performance variables. - Optimization: Monitor performance daily and make aggressive, data-backed scaling decisions based on hard statistical trends. - Feedback & Collaboration: Translate account data and complex metrics into clear, actionable creative feedback and stories for both technical and creative teams. - Budgeting: Manage pacing and spend to hit target CAC/ROAS, with the opportunity to comfortably scale single-brand budgets up to $1M+/month. Qualifications - 3–6+ Years Experience: Hands-on experience in high-spend Meta accounts ($100k+ to $1M+/mo) with a proven track record of scaling single accounts. - Direct Response Focus: You understand DTC/E-commerce metrics inside and out, backed by sharp quantitative reasoning and strong attention to detail. - Data Mastery: Excel wizardry is a must; familiarity with FB Ads API, SQL, or BI tools is highly preferred. - Platform Fluency: Deep knowledge of Advantage+, CBO/ABO, and manual bidding. - Attribution Knowledge: Familiarity with Triple Whale, Northbeam, or similar tools to evaluate true blended performance. Requirements - WORKING HOURS: REMOTE-FIRST & ASYNCHRONOUS. We prioritize output over hours. However, because this role is deeply integrated with growth cycles and requires sharp performance tracking, we require strong overlap with US business hours (Eastern Time Zone / EST preferred) for real-time scaling and troubleshooting. How to Apply - We value proof of performance. Please submit your resume along with a brief case study or ad account screenshots. - Include: Scaling proof (e.g., $1k/day to $10k/day) and your preferred testing or analytical logic. What's Atypical About the Company Incubator Labs is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency. Application Process - Interested candidates should apply directly for consideration. Upon submitting your application, our hiring team will review your credentials and will notify you if you are selected to participate in the interview process. - We appreciate your interest in IncubatorLab and kindly ask that you refrain from inquiries to our teams via LinkedIn. - No third party or agency submissions will be accepted. Equal Opportunity Employer IncubatorLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.