• Define and execute Filigran’s global SEO strategy (technical, on-page, programmatic) • Lead a long-term roadmap for CRO (Conversion Rate Optimization), A/B testing, and UI/UX • Develop a forward-looking strategy for GEO (Generative Engine Optimization) and modern AI-driven search • Manage daily WordPress operations: publishing, updates, site structure, templates • Ensure site speed, accessibility, and mobile responsiveness meet industry best practices • Own the site architecture and evolve it to reflect our growing product and regional footprint • Lead web design across desktop and mobile, optimizing page layouts, and maintaining reusable Figma templates aligned with brand guidelines • Collaborate with agency partners for development support • Conduct ongoing site audits, keyword research, and competitive benchmarking • Launch and optimize product pages, campaign landing pages, and gated content • Own internal linking strategy and drive backlink growth • Partner with Content & Comms to optimize blog and content hubs for organic acquisition • Adapt content structure and metadata to surface in AI engines (ChatGPT, Perplexity…) • Track KPIs: traffic, bounce rate, conversion rate, etc. • Build dashboards and share monthly performance reports with insights and next steps • Work with Marketing Ops to improve tracking, attribution, and testing velocity

Role overview We’re looking for a Content & SEO Specialist who can turn app store optimization topics into clear, helpful content that actually ranks and converts. Responsibilities Write and optimize blogs around ASO, app marketing, and screenshots Perform keyword research and content planning Update existing content to improve rankings Work closely with product and growth teams Requirements

• Develop and implement effective SEO strategies to improve organic search rankings and website visibility. • Conduct keyword research to identify high-impact opportunities aligned with business objectives. • Optimize website content, landing pages, and blog posts using on-page SEO best practices. • Perform technical SEO audits and coordinate with developers to fix issues such as crawl errors, indexing problems, and site speed optimization. • Monitor and analyze website performance using tools such as Google Analytics and Google Search Console. • Track and report on key SEO metrics, including traffic, rankings, conversions, and overall performance. • Execute ethical link-building strategies to strengthen domain authority and improve off-page SEO. • Conduct competitor analysis to identify trends, gaps, and growth opportunities. • Stay up to date with search engine algorithm updates and industry best practices. • Collaborate with content, design, and marketing teams to ensure SEO is integrated across all digital initiatives.

• Optimize SEM account performance through ongoing effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management. • Evaluate paid acquisition landing page performance, making recommendations for content improvement to increase quality scores and conversions rate. • Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics. • Implement paid marketing techniques, providing enhancement and optimization recommendations while proactively identifying new growth levers, platform opportunities, and performance innovations. • Analyze audience and exclude high/low efficiency groupings. • Partner with creative placement data to find new opportunities and target or teams to continuously iterate on messaging and formats based on data driven feedback loops. • Ensure clear communication of insights, trends, and campaign results to the broader team while driving continuous optimization and accountability. • Active contributor to testing roadmap and design. • Own the tracking and attribution, actively contribute to measurement strategy for paid channels.