• Exceed individual target as set by the Sales Manager,• Plan customer calls and visits,• Increase the value for existing Shell customers,• Develop new opportunities with prospective customers,• Plan, monitor and achieve individual and team sales targets

• Manage, mentor and develop a highly successful marketing team focused on our compounding and assigned FDA-approved portfolios. • Develop and execute go-to market strategies for responsible brands. • Work cross-functionally with multiple departments to align and compliantly execute critical initiatives. • Provide proposals, input, and support on key messaging for the products. • Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, and attending local conferences. • Understand customer behavior and deliver relevant messaging through various marketing channels. • Lead project scope for qualitative and quantitative market data/research to continually gain a deeper understanding of the customer, brand, and market • Play a leadership role in all materials to ensure appropriately developed and put through regulatory approvals, including OPDP submission, before dissemination. • Develop and manage marketing budget. • Partner and support the development of the public relations strategy by implementing, interpreting, and translating clinical data into commercial implications. • Utilize relevant data from existing CRM (Salesforce) to drive new marketing initiatives, track progress, and report results. • Evaluate ongoing campaigns and propose new ways to boost sales and new opportunities. • Coordinate with the clinical team on new product trials and gather valuable feedback. • Plan and participate in industry tradeshows. • Communicate frequently with field sales reps to understand how to build better tools • Build and maintain strong relationships with key opinion leaders. • Execute and manage KOL activities including advisory boards, commercial presentations, conference activities, and KOL meetings. • Stay positive and solution-focused and suggest product improvements and innovation. • Become an advocate for our customers and understand how we can better communicate and serve them.

• Lead annual/quarterly planning, OKRs, and cross-functional prioritization; run QBRs/MBRs and weekly staff cadence for the CMO org. • Own marketing budget planning, tracking, and spend governance; tie investment to outcomes and reallocate based on performance. • Define and improve core marketing processes (intake, campaign execution, approvals, launch readiness, event follow-up, partner motions). • Establish KPI framework across the funnel; maintain dashboards for pipeline, conversion, velocity, CAC/efficiency metrics as appropriate. • Own MAP operations (e.g., Marketo/HubSpot/Pardot), lifecycle definitions, scoring, routing, and nurture/drip frameworks. • Define lead stages (MQL/SQL/SAL, etc.), SLAs, routing rules, and notifications; ensure closed-loop reporting with sales/RevOps. • Build attribution approach that leadership trusts; run experimentation and insights to guide spend and program decisions. • Own data quality, enrichment, segmentation structures, consent/compliance, and governance with RevOps. • Manage website performance, conversion optimization, technical governance, and integration with analytics and MAP/CRM. • Own operational execution and reporting for SEO/SEM programs (process, measurement, vendor governance if applicable). • Draft CMO readouts, prep leadership/board materials, drive key initiatives, unblock cross-functional work, and ensure accountability. • Collaborate with CMO leadership team, RevOps/Sales Ops, Sales leadership, Finance, IT/Security, Product Marketing, Demand Gen, Web/Dev, Data/BI.

• Own marketing-sourced and marketing-influenced pipeline, targeting 40–60% contribution to new revenue. • Partner with Sales leadership on forecasting, pipeline health, and revenue planning. • Build clear attribution models and reporting tied to revenue outcomes. • Optimize CAC, pipeline velocity, and deal quality by segment. • Define and continuously refine Envision Horizons’ Ideal Customer Profiles across SMB ($15M+ brands) and mid-market / smaller enterprise ($100M+ brands). • Develop clear, differentiated positioning and messaging by segment. • Own the full-funnel demand generation strategy across channels. • Serve as a strategic partner to Sales leadership to improve pipeline conversion. • Own Envision Horizons’ brand positioning in a competitive agency market. • Own the conference and event strategy as a key growth lever. • Partner with division and service-line leaders to refine offerings based on market demand and client feedback. • Lead marketing operations with a focus on AI utilization to enhance efficiency, insights, and content scalability. • Build, mentor, and scale a high-performance marketing organization.