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Ophthalmic-Focused Healthcare Company
Associate Marketing Director
Location
United States
Posted
125 days ago
Salary
0
Seniority
Lead
Job Description
Associate Marketing Director
Harrow
• Manage, mentor and develop a highly successful marketing team focused on our compounding and assigned FDA-approved portfolios. • Develop and execute go-to market strategies for responsible brands. • Work cross-functionally with multiple departments to align and compliantly execute critical initiatives. • Provide proposals, input, and support on key messaging for the products. • Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, and attending local conferences. • Understand customer behavior and deliver relevant messaging through various marketing channels. • Lead project scope for qualitative and quantitative market data/research to continually gain a deeper understanding of the customer, brand, and market • Play a leadership role in all materials to ensure appropriately developed and put through regulatory approvals, including OPDP submission, before dissemination. • Develop and manage marketing budget. • Partner and support the development of the public relations strategy by implementing, interpreting, and translating clinical data into commercial implications. • Utilize relevant data from existing CRM (Salesforce) to drive new marketing initiatives, track progress, and report results. • Evaluate ongoing campaigns and propose new ways to boost sales and new opportunities. • Coordinate with the clinical team on new product trials and gather valuable feedback. • Plan and participate in industry tradeshows. • Communicate frequently with field sales reps to understand how to build better tools • Build and maintain strong relationships with key opinion leaders. • Execute and manage KOL activities including advisory boards, commercial presentations, conference activities, and KOL meetings. • Stay positive and solution-focused and suggest product improvements and innovation. • Become an advocate for our customers and understand how we can better communicate and serve them.
Job Requirements
- Bachelor's degree
- 5+ years related experience in marketing to the ophthalmic audience
- Experience with ophthalmic buy & bill pharmaceuticals strongly preferred
- Ability to analyze data and build product forecast
- Deliver compelling presentations in PowerPoint
- Ability to create and deliver executive materials for decision making
- Demonstrated experience working with different departments
- Attention to detail and well organized
- Ability to think creatively in confronting new issues and provide novel solutions
- Work under pressure, meet deadlines and exercise sound business judgment with critical thinking skills and high ethical standards while being a team player.
- Excellent written and verbal communication skills; ability to write effective customer and field sales communications
- Ability to multitask, adjusting priorities as needed
- Proficiency in standard MS Office software products, including Outlook, PowerPoint, and Excel
- Proficient with Salesforce, Pardot, Air table, and Tableau, a plus
- Ability to travel at least 20% of the time.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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