Role Description As an Associate Director, Product Strategy, you will help our clients define and deliver their product roadmap in an agile and data-driven environment relentlessly focused on driving superior business outcomes for our customers. As part of your responsibilities, you will lead a collaborative, cross-functional and high-performance team working with CX/UX designers, developers and senior management to guide products through to fruition and help teams build and enhance successful products that deliver a differentiated customer experience, meet the demands of the market and drive business results. - Responsible for driving transformation from outputs (projects) to outcomes (products) and shifting our ways of working to a product mindset (speed / quality / value). - Develop strong and deep understanding of the client organization’s goals and priorities, competitive market positioning and market differentiation. - Partner with internal stakeholders to identify new product ideas/concepts based on industry and market trend analysis. - Responsible for Product Ownership including problem framing, opportunities shaping, backlog management, development stages, and pilot & rollout planning. - Implement learnings to optimize product and operations to promote data-driven decisions throughout product lifecycle. - Analyze customer feedback and data to identify important issues that need to be addressed. - Foster product thinking, mindset and rigor through harnessing data-driven decision making and test-and-learn practices and methods. - Develop and test hypothesis partnering with Customer Research teams to generate objective evidence and leveraging data-driven decision tools and methods. - Establish a prioritization model rooted in organization’s market differentiation and strategic themes to prioritize feature, user stories and technology enablers, processes and policies based on customer needs, economic view and strategic implications. - Understand customer/user needs to define clear feature requirements, user stories and acceptance criteria. - Prioritize the program and team backlog based on assessment of customer and business value. - Partner with cross-functional team members (across engineering, design, data science, etc.) through design, development and testing of concepts, product features leveraging integrated fast learning cycles. - Monitor and report product performance against established KPIs/OKRs. - Build alignment across product teams, cross-functional partners (Marketing, Operations, Customer Experience, Engineering, etc.) and Leadership/Executive team to collaborate regularly ensuring continued alignment with vision, business needs and requirements. Qualifications - 7-9+ years of relevant work in strategy or product roles. - Strong presentation and communication skills. - Experience working with cross-functional teams in a matrix organization including Engineering, Marketing, Finance, UX, and Analytics. - Experience using data and analytics tools and well-developed intuitions for leveraging data and analytics in generating objective and actionable evidence for fast and data-driven decision making. - Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment. - A track record of having effectively managed product roadmaps, writing clear and specific product requirement documents, collaborating with user-experience on product design and having worked in a cross-cultural, geographically distributed team. - Knowledge and practical experience of lean-Agile transformation frameworks such as Scaled Agile Framework (SAFe), Design Thinking tools including customer Journey Mapping and Service Design. Benefits - Paid Family Care for parents and caregivers for 12 weeks or more. - Monetary assistance and support for Adoption, Surrogacy and Fertility. - Monetary assistance and support for pet adoption. - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance. - Tuition Assistance. - Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more. - Matching Gifts programs. - Flexible working arrangements. - ‘Work Your World’ Program encouraging employees to work from anywhere. - Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility). - Business Resource Groups that support multiple affinities and alliances.

• Develop patient recruitment and retention strategies aligned with sponsor objectives and Trialbee's capabilities • Evaluate protocols, patient populations, enrollment challenges, and competitive trial landscapes to identify risks and surface opportunities • Assess the patient journey, standard-of-care pathways, and lived patient experience to build recruitment plans that are genuinely patient-centric and reduce barriers to participation • Develop enrollment projections, patient funnel assumptions, and data-backed strategic recommendations • Define and present multi-channel recruitment approaches — spanning EHR, digital, social media, community outreach, patient registries, and recruitment partners • Lead client presentations, bid defenses, and strategic discussions as a credible, confident subject matter expert • Collaborate with Business Development, Omnichannel Partners, Operations, Product, and Marketing to ensure strategies are operationally feasible and commercially competitive • Contribute to Trialbee's therapeutic area expertise, strategic methodologies, and recruitment best practices • Leverage AI-enabled technologies to sharpen research, analysis, and strategic planning — while owning the recommendations that come from them

• Support the end-to-end media activation strategy for all brand marketing campaigns for our Sports Betting product alongside the Senior Director • Design and deliver innovative, insight-driven media strategy and plans that elevate brand impact while driving measurable business outcomes • Collaborate with multiple internal and external teams such as Brand Marketing, Creative, Analytics, User Acquisition, and Insights to support the formation of a holistic communications planning process across the marketing organization • Provide oversight and management of partner media agencies as it relates to media strategy & planning in addition to auditing media buys to ensure strategic channel allocation and placements • Support media channel tests across all major marketing objectives including Brand awareness and consideration, customer acquisition efficiency, and customer retention and lifetime value impacts • Analyze test results and collaborate with Senior Director on translating results into clear recommendations that influence future media investment and creative strategy • Develop best-in-class media and creative trafficking plans that ensure flawless execution across all channels in collaboration with user acquisition channel leads • Support the establishment of clear processes, governance, and quality standards for media activation and creative deployment

• Support the end-to-end media activation strategy for all brand marketing campaigns for our iGaming products alongside the Senior Director • Design and deliver innovative, insight-driven media strategy and plans that elevate brand impact while driving measurable business outcomes • Collaborate with multiple internal and external teams such as Brand Marketing, Creative, Analytics, User Acquisition, and Insights to support the formation of a holistic communications planning process across the marketing organization • Provide oversight and management of partner media agencies as it relates to media strategy & planning in addition to auditing media buys to ensure strategic channel allocation and placements • Support media channel tests across all major marketing objectives including Brand awareness and consideration, customer acquisition efficiency, and customer retention and lifetime value impacts • Analyze test results and collaborate with Senior Director on translating results into clear recommendations that influence future media investment and creative strategy • Develop best-in-class media and creative trafficking plans that ensure flawless execution across all channels in collaboration with user acquisition channel leads • Support the establishment of clear processes, governance, and quality standards for media activation and creative deployment.