• Support the end-to-end media activation strategy for all brand marketing campaigns for our Sports Betting product alongside the Senior Director • Design and deliver innovative, insight-driven media strategy and plans that elevate brand impact while driving measurable business outcomes • Collaborate with multiple internal and external teams such as Brand Marketing, Creative, Analytics, User Acquisition, and Insights to support the formation of a holistic communications planning process across the marketing organization • Provide oversight and management of partner media agencies as it relates to media strategy & planning in addition to auditing media buys to ensure strategic channel allocation and placements • Support media channel tests across all major marketing objectives including Brand awareness and consideration, customer acquisition efficiency, and customer retention and lifetime value impacts • Analyze test results and collaborate with Senior Director on translating results into clear recommendations that influence future media investment and creative strategy • Develop best-in-class media and creative trafficking plans that ensure flawless execution across all channels in collaboration with user acquisition channel leads • Support the establishment of clear processes, governance, and quality standards for media activation and creative deployment

• Support the end-to-end media activation strategy for all brand marketing campaigns for our iGaming products alongside the Senior Director • Design and deliver innovative, insight-driven media strategy and plans that elevate brand impact while driving measurable business outcomes • Collaborate with multiple internal and external teams such as Brand Marketing, Creative, Analytics, User Acquisition, and Insights to support the formation of a holistic communications planning process across the marketing organization • Provide oversight and management of partner media agencies as it relates to media strategy & planning in addition to auditing media buys to ensure strategic channel allocation and placements • Support media channel tests across all major marketing objectives including Brand awareness and consideration, customer acquisition efficiency, and customer retention and lifetime value impacts • Analyze test results and collaborate with Senior Director on translating results into clear recommendations that influence future media investment and creative strategy • Develop best-in-class media and creative trafficking plans that ensure flawless execution across all channels in collaboration with user acquisition channel leads • Support the establishment of clear processes, governance, and quality standards for media activation and creative deployment.

• Serve as the lead advisor within a dedicated client team, working in close collaboration with a Wealth Advisor and Client Experience Specialist to build lasting relationships with a dedicated book of Empower clients • Provide a first-in-class client experience servicing needs related to client onboarding, financial planning, and investor education • Comprehensive relationship management to be conducted via phone, email, and virtual meetings. Engagement is both proactive and reactive • Retain assets under management and garner additional assets through diligent communication, proactive education, and unfailing responsiveness • Act as the liaison between clients & various internal groups/departments within Empower Personal Wealth to serve clients • Clearly explain the ‘Personal Strategy’ investment strategy; recommend, implement, and review investment strategies that align with clients’ risk tolerance and financial objectives, and engage with clients on portfolio, market, and economic discussions • Provide clients with holistic financial planning on a large variety of subjects, including retirement planning, income optimization, tax-advantaged savings strategies, and education planning • Effectively delegate, coach, train, and develop colleagues and resources • Travel to meet with clients face-to-face and build strong relationships

• Serve as the lead advisor within a dedicated client team, working in close collaboration with a Wealth Advisor and Client Experience Specialist to build lasting relationships with a dedicated book of high net worth Empower clients • Provide a first-in-class client experience servicing needs related to client onboarding, financial planning, and investor education. • Collaborate with your advisory team resources to grow and maintain strong long-term relationships with highly valued clients • Comprehensive relationship management to be conducted via phone, email, and virtual meetings. Engagement is both proactive and reactive. • Retain assets under management and garner additional assets through diligent communication, proactive education, and unfailing responsiveness. • Act as liaison between clients & various internal groups/departments within Empower Personal Wealth to serve clients. • An ability to clearly explain the ‘Personal Strategy’ investment strategy; recommend, implement, and review investment strategies that align with clients’ risk tolerance and financial objectives, and engage with clients on portfolio, market, and economic discussions. • Provide clients with holistic financial planning on a large variety of subjects, including areas such as retirement planning, income optimization, tax-advantaged savings strategies, and education planning. • This role will collaborate with Financial Planning Specialists on complex issues or comprehensive financial plans. • Effectively coordinate with advisory team and various EPW stakeholders for client-related requests. • Willingness and ability to effectively delegate, coach, train, and develop colleagues and resources. • Travel required to meet with clients face-to-face and build strong relationships.