The Leaflet logo
The Leaflet

An independent platform for cutting-edge, progressive, legal, and political opinion.

Manager – Media Strategy & Planning, Sportsbook

Location

Florida

Posted

2 days ago

Salary

0

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Manager – Media Strategy & Planning, Sportsbook

The Leaflet

• Support the end-to-end media activation strategy for all brand marketing campaigns for our Sports Betting product alongside the Senior Director • Design and deliver innovative, insight-driven media strategy and plans that elevate brand impact while driving measurable business outcomes • Collaborate with multiple internal and external teams such as Brand Marketing, Creative, Analytics, User Acquisition, and Insights to support the formation of a holistic communications planning process across the marketing organization • Provide oversight and management of partner media agencies as it relates to media strategy & planning in addition to auditing media buys to ensure strategic channel allocation and placements • Support media channel tests across all major marketing objectives including Brand awareness and consideration, customer acquisition efficiency, and customer retention and lifetime value impacts • Analyze test results and collaborate with Senior Director on translating results into clear recommendations that influence future media investment and creative strategy • Develop best-in-class media and creative trafficking plans that ensure flawless execution across all channels in collaboration with user acquisition channel leads • Support the establishment of clear processes, governance, and quality standards for media activation and creative deployment

Job Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)
  • 6-10 years of progressive experience in media strategy, with a strong background in the sports betting or real money gaming industry
  • Deep experience across brand and performance media, with a proven ability to balance both effectively
  • Experience partnering closely with Creative, Analytics, and Integrated Marketing teams, with a deep understanding of performance marketing and brand storytelling
  • Deep passion for sports and gaming culture, with a finely tuned understanding of sports betting audiences and how to communicate effectively
  • Entrepreneurial spirit, collaborative mindset, and a deep desire to innovate and make an impact

Benefits

  • Competitive pay and benefits
  • Flexible vacation allowance
  • A hybrid / remote working environment
  • Startup culture backed by a secure, global brand

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