• Meet or exceed sales growth targets for Direct Rx business and other strategic targets such as premium lenses, coatings, finished single vision lenses and organizational programs and projects. • Utilize Salesforce.com to identify key opportunities to increase territory sales. • Profile and evaluate each customer’s store operation, financial data, customer segment, business model & profit drivers, and create value-based sales strategies that has positive financial impact on company. • Conduct and prepare pre-call planning and call objectives and anticipate likely objections; understand motivations and establish a relationship as a trusted advisor / consultant. • Lead sales conversation with ECPs by challenging and persuading them to change behavior. • Build agreement at each point in the sales process, remove barriers and close the deal. • Create innovative tactical and strategic approaches to meet and exceed business objectives when faced with an obstacle or a customer concern. • Increase sales by effectively communicating the advantages and benefits of Carl Zeiss Vision products and services to Eye Care Professionals. • Support and implement national marketing plans, utilizing digital tools and apps. • Schedule, plan, develop and conduct on-site individual, group and office training and educational seminars to increase demand for Carl Zeiss Vision labs and lenses. • Work with Buying Group personnel e.g. coaches to maximize opportunities to grow CZV share within assigned territory. • Establish a positive, productive and collaborative working relationship with Carl Zeiss Vision employees and colleagues. • Input accurate and timely reports via Salesforce.com. • Efficiently manage travel cost and leverage smart spending techniques. • Prepare and submit timely expense reports. • Follows safety standards and reports any safety concerns to leadership.

• Manage and grow assigned territory within U.S. Eye Care Professional Channel • Conduct sales calls with eye care professionals to promote ZEISS products • Document customer records and activity within Salesforce.com • Develop and maintain effective plans for assigned territory • Conduct quarterly business reviews with sales leadership • Meet or exceed sales growth targets for Direct Rx business • Create value-based sales strategies • Schedule and conduct on-site training and educational seminars • Collaborate with Alliance Groups to maximize growth opportunities

• Develop business opportunities and lead large-scale campaigns to win new markets and generate revenue for major projects (upgrades, modernizations, long‑term service contracts, etc.) • Negotiate and close complex, high-value contracts in collaboration with direct sales teams • Identify new opportunities by leveraging GE's HVDC and FACTS service portfolio • Develop customer-focused solutions to address client challenges and build lasting, mutually beneficial relationships • Develop, manage, and report on progress against the annual operating plan and identify initiatives to support the growth strategy

• Develop and execute regional growth strategies aligned with company objectives • Identify and secure new business opportunities across mining • Expand footprint through key-account development and new-client acquisition • Build strong relationships with mining operators, EPCs and senior decision-makers • Achieve annual revenue and profitability targets (AOP) • Drive solution-based selling and develop compelling value propositions • Negotiate contracts, pricing and commercial agreements • Monitor market dynamics, competitor activity and pricing trends • Work with technical teams to deliver tailored process solutions • Support customers with audits, troubleshooting and performance optimisation • Promote innovative technologies that improve efficiency and reduce operating costs • Adhere to all company EHS policies and regulatory requirements • Promote a strong safety culture across customer sites and internal operations • Ensure compliance with environmental standards and sustainable mining practices • Engage effectively with internal teams, customers and partners across multiple countries • Deliver professional presentations and technical-commercial proposals • Report regularly on sales performance, pipeline and market developments