• You own the B2C journey end-to-end. Every touchpoint, every channel, every result. • Brand building: You'll develop campaigns with a strong creative idea at their core, turning a real customer insight into something compelling, and executing it across the marketing mix. • Email marketing: Right now, email is our primary conversion channel and you'll own it completely - planning, writing and building campaigns that move people to act. • Channel development: Beyond email, you'll use a test-and-learn approach to build out new channels, finding creative, effective ways to reach and engage our members wherever they are. • You'll also become the resident expert on our products and audience, and report back into the business on what's resonating. • Writing and building next week’s email campaigns, across a variety of subjects. • Testing a new channel, working cross-functionally to bring a campaign idea to life and tracking results. • Brainstorming and planning an upcoming brand campaign, finding the human truth that makes it stick. • Presenting last month's B2C numbers to the SLT and explaining what you are changing as a result.

• Own and evolve Stio’s visual identity across brand guidelines, logo systems, typography, color, and design standards • Develop and maintain brand creative systems that ensure consistency across all channels while leaving room for freshness and evolution • Bring a strong point of view to every project — knowing how to make work that feels distinctly Stio, not just on-trend • Lead creative concepting for seasonal campaigns and product launches in partnership with the Associate Creative Director • Translate brand strategy and seasonal briefs into compelling visual concepts — from mood boards and visual frameworks through final execution • Pitch creative ideas to senior leadership with confidence, clarity, and a compelling narrative • Balance brand-building ambition with commercial effectiveness and channel realities • Art direct and execute packaging design across product categories, ensuring consistency with brand identity • Develop brand collateral, hang tags, labels, and print materials that reflect Stio’s quality standards and aesthetic • Partner with retail and marketing teams to develop creative for new Mountain Studio store openings, in-store environments, and brand events • Bring cohesive visual storytelling to physical brand moments — from signage and fixtures to event graphics and experiential touch points • Develop storyboards and visual treatments for video and motion creative in support of campaign concepts • Collaborate with production partners and internal stakeholders to bring video creative to life on-brand and on-brief • Work closely with Brand Marketing, Digital, E-commerce, Product, and Retail teams to ensure creative consistency across all channels • Contribute to creative briefs, reviews, and feedback processes — elevating work through clear direction and high craft standards • Mentor and provide creative direction to internal designers and senior designers. • Manage and direct freelancers, external designers, and creative partners as needed

Role Description The Art Director, Brand & Concepts is responsible for shaping how Stio looks and feels across every touchpoint from seasonal campaigns and product launches to brand identity, packaging, retail environments, and events. This role partners closely with the Associate Creative Director to develop and execute brand and seasonal product marketing creative that is visually distinctive, emotionally resonant, and deeply rooted in mountain life. This is a role for a creative who brings both a strong conceptual point of view and the executional range to bring ideas to life at a high level. Someone who can pitch a campaign concept to senior leadership just as confidently as they can translate it into a finished asset, and who is equally at home on location, art directing lifestyle photo and video productions alongside photographers, stylists, filmmakers, models, and athletes. Responsibilities - Brand Creative & Identity: - Own and evolve Stio’s visual identity across brand guidelines, logo systems, typography, color, and design standards. - Develop and maintain brand creative systems that ensure consistency across all channels while leaving room for freshness and evolution. - Bring a strong point of view to every project — knowing how to make work that feels distinctly Stio, not just on-trend. - Campaign Concepting: - Lead creative concepting for seasonal campaigns and product launches in partnership with the Associate Creative Director. - Translate brand strategy and seasonal briefs into compelling visual concepts — from mood boards and visual frameworks through final execution. - Pitch creative ideas to senior leadership with confidence, clarity, and a compelling narrative. - Balance brand-building ambition with commercial effectiveness and channel realities. - Packaging & Collateral: - Art direct and execute packaging design across product categories, ensuring consistency with brand identity. - Develop brand collateral, hang tags, labels, and print materials that reflect Stio’s quality standards and aesthetic. - New Stores & Events: - Partner with retail and marketing teams to develop creative for new Mountain Studio store openings, in-store environments, and brand events. - Bring cohesive visual storytelling to physical brand moments — from signage and fixtures to event graphics and experiential touch points. - Video & Storyboarding: - Develop storyboards and visual treatments for video and motion creative in support of campaign concepts. - Collaborate with production partners and internal stakeholders to bring video creative to life on-brand and on-brief. - Cross-Functional Collaboration: - Work closely with Brand Marketing, Digital, E-commerce, Product, and Retail teams to ensure creative consistency across all channels. - Contribute to creative briefs, reviews, and feedback processes — elevating work through clear direction and high craft standards. - Mentor and provide creative direction to internal designers and senior designers. - Manage and direct freelancers, external designers, and creative partners as needed. Qualifications - 7+ years of experience in art direction or graphic design, with a portfolio spanning brand campaigns, identity, and digital creative. - Experience at a consumer brand in outdoor, apparel, activewear, lifestyle, or adjacent categories. - Strong visual instincts and a clear, differentiated point of view. - Experience art directing lifestyle photo and video productions on-location leading shoots alongside photographers, stylists, filmmakers, models, and athletes. - Proven ability to concept and lead campaigns from brief through final delivery. - Confident and compelling when presenting creative to senior stakeholders. - Sharp sense for copy and messaging; understanding how words and visuals work together. - Experienced in storyboarding and developing visual treatments for video and motion content. - Deep understanding of typography, layout, photography, design systems, and brand expression across print and digital. - Demonstrated ability to provide direction and constructive feedback to designers at varying skill levels. - Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma; comfortable with evolving AI creative tools. - Highly organized, self-directed, and energized by building creative in a fast-moving, collaborative environment. - Authentically connected to mountain lifestyle, outdoor culture, and the values that drive the Stio brand. - Commitment to our company mission, vision, and values. Requirements - Must be able to work in a stationary position 75% of the work day. - Must be able and willing to travel up to 4–6 weeks per year. Benefits - Medical, Dental Vision plans. - Company Paid Long Term Disability. - Employee Assistance Programs. - 401k with Match. - Generous paid time off policies. - Gear test, perks and more. The Fine Print We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is $85,000-$100,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills, and qualifications. This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.

Role Description Razorfish Health is looking for an SVP, Brand Strategy to join our team. As part of the Publicis Health network, Razorfish Health partners with leading healthcare brands to deliver insight-driven, creatively inspiring work that drives meaningful impact. This is an opportunity for a senior strategist who is passionate about building brands in the healthcare space and shaping the strategic foundation behind breakthrough creative. You’ll play a critical role in defining brand positioning, uncovering insights, and guiding integrated communications that resonate with both HCP and patient audiences. Responsibilities - Guide the strategic direction of key brands, ensuring all work is rooted in strong positioning and clear brand storytelling. - Partner with creative, account, and cross-functional teams to develop brand and communications strategies. - Identify and develop meaningful insights that inform creative thinking and brand direction. - Lead the development of inspiring creative briefs and deliver clear, compelling briefings. - Act as a senior strategic voice with clients, helping frame business challenges and opportunities. - Collaborate with clients on market research and insight generation. - Contribute to new business efforts and play a key role in pitch development. - Mentor and develop junior members of the strategy team. - Provide thought leadership and elevate the overall quality of strategic output across the business. Qualifications - Strong background in brand strategy, ideally within healthcare or pharmaceutical marketing. - Experience working across HCP and patient audiences. - Excellent communication and storytelling skills, both written and verbal. - Ability to translate complex information into clear, actionable insights. - Strong analytical thinking and problem-solving skills. - Collaborative and team-oriented approach. - Proven leadership experience managing and developing teams. - Confident working with senior clients and presenting strategic perspectives. - Creative thinker with a passion for building compelling brand narratives. - 8+ years of planning experience, with a strong foundation in brand strategy. Benefits - Medical coverage - Dental and vision coverage - Disability insurance - 401K - Parental and family care leave - Family forming assistance - Tuition reimbursement - Flexible time off Compensation Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation.