MERGE logo
MERGE

We merge storytelling with technology to promote health, wealth and happiness in the world.

Manager, Applied Intelligence

ManagerManagerFull TimeRemoteSeniorTeam 501-1,000H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

$88.5K - $129.8K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishBigQueryCloudJavaScriptPythonSQL

Job Description

Manager, Applied Intelligence

MERGE

• Lead the performance reporting and analysis for various client engagements, including traditional, digital, and social media programs • Work closely with clients to understand measurement and reporting needs, bring thought leadership, and tailor viable web analytics solutions, visualizations, and analytics models • Proactive at performing exploratory data analysis to understand patterns, identify business drivers, and unearth insights to fuel optimization to improve customer experiences • Be an expert at creating innovative solutions to solve complex business problems and guide digital transformation for brands across different industries • Be responsible for owning all aspects of A/B testing from test design to delivering learnings and passionate about harvesting a strong testing culture • Be the day-to-day analytics resource on multiple client workstreams • Have the ability to partner with cross-functional teams and manage time efficiently across multiple projects • Define, drive, and track key performance indicators and success metrics for marketing content/experiences and web development operations • Be adept at communicating and representing results of analysis in a simple way to clients

Job Requirements

  • 5-7 years of digital analytics experience with at least 2+ years of experience designing Adobe Analytics or Google Analytics solutions, tagging via Adobe Launch or Google Tag Manager
  • 5-7 years of experience in digital measurement, strategic planning, analysis, quantitative research, data modeling, and/or management consulting work in a data-driven environment
  • 5-7 years of hands-on experience using data to conclude and presenting to clients and then proposing a learning agenda
  • Bachelor's Degree in related discipline or equivalent experience
  • Experience in engaging in constructive dialogues with client partners
  • Experience managing and mentoring data analytics teams
  • Advanced Excel or Google Sheets experience, proficiency with PowerPoint, and comfortability with Google Workspace
  • Functional understanding of HTML, CSS, and JavaScript for analytics and marketing tagging purposes
  • Knowledge of statistics: hypothesis setting, experimental design, modeling, etc.
  • Proficient in applying shared learnings across client engagements
  • Exposure to Customer Data Platforms (CDPs), Customer Relationship Management (CRM) or Data Management Platforms (DMPs)
  • Strong understanding of digital marketing channels including Email, Display, Paid Search, and Social Media Marketing
  • Self-starter with a solution-oriented mindset and experience communicating with clients and cross-functional internal teams
  • Exposure to retail, financial, or health industry is a plus
  • Basic proficiency with SQL, Python, or R is a plus
  • Familiarity with Data Cloud Platforms (e.g. Google BigQuery) is a plus
  • Understanding of best practices in web/app tracking and implementation and campaign tracking expertise is a plus

Benefits

  • Medical
  • Dental
  • Vision
  • Life Insurance
  • 401K
  • Lifestyle Spending Account
  • Employer Paid Life & Disability Insurance
  • Flexible Time off & Holidays

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