Lilly logo
Lilly

Lilly is a global biotechnology and pharmaceuticals healthcare company. Founded by Colonel Eli Lilly in 1876, the company is based in Indianapolis, Indiana, and maintains a strong

Senior Director, Digital & Social Media, Global Communications

Location

United States

Posted

18 days ago

Salary

$154.5K - $226.6K / year

Seniority

Lead

No structured requirement data.

Job Description

Senior Director, Digital & Social Media, Global Communications

Lilly

Role Description The Senior Director, Digital & Social Media is a critical leader on the Global Communications team, shaping how Lilly's news, stories, and voice come to life across our corporate social and digital channels. - Lead the corporate social and digital strategy across current and emerging platforms, ensuring alignment with overall communications and enterprise goals. - Lead owned editorial and content strategy and manage an agile content team responsible for producing social-first and social-exclusive storytelling, including long-form content like blogs. - Govern the editorial strategy for Lilly’s corporate digital channels (e.g., Lilly.com, Instagram, Facebook, X, LinkedIn, YouTube), establishing and enforcing publishing cadence, voice, and quality standards. - Serve as the steward of Lilly's voice across owned channels, ensuring corporate storytelling consistently reflects the brand's human, caring, and empathetic attributes. - Oversee organic and paid digital advertising efforts to strategically amplify priority content and improve reach and engagement. - Integrate with the enterprise editorial pipeline and partner with Executive Communications and other teams to bring leadership voice and spokesperson content to life across owned channels. - Identify, test, and scale emerging platforms and content formats, proactively redeploying resources as the media landscape shifts. - Partner across Global Communications to build social media campaigns and tactics that amplify priority narratives, support launches and achievements, and extend reach across markets. - Build a measurement framework that connects content to resonance, sentiment, share of voice, and movement on brand-reputation attributes. - Ensure corporate content is optimized for both traditional search and LLMs. - Partner with the Issues/Crisis Communications team on early issue detection, rapid response and holding-statement readiness. - Partner closely with the Marketing Social Media Center of Excellence to adopt marketing innovations and translate standard processes into compelling corporate communications. - Work with Medical, Legal and Regulatory functions to outline appropriate guardrails on social media content and tactics. - Advocate patient-centric storytelling, setting standards for consent, dignity, privacy, and stigma-aware language. - Champion AI-enabled content workflows to enhance the team’s speed and creative impact. - Partner with and provide direction to external agencies and vendors, as needed. Qualifications - Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field. - 10+ years of dynamic experience in digital and social media strategy and content creation, with a significant portion in a global, corporate, or agency setting. - Qualified applicants must be authorized to work in the United States on a full-time basis. Requirements - Experience operating in a fast-paced, high-stakes environment. - Demonstrated expertise in developing and delivering comprehensive corporate social and digital media strategies. - Strong understanding of modern communications subject areas. - Current point of view on optimizing for AI-generated search and answer experiences. - Validated ability to lead an agile content engine. - Record of building and growing large, highly engaged audiences. - Experience bringing data and analytics to inform social media strategy. - Experience working across global, multi-market teams. - Comfort navigating brand, legal, and regulatory considerations. - Strong leadership skills with experience leading teams and fostering collaboration. - Familiarity with AI tools for content quality control and identifying trends. - News & Editorial Judgment: instinct for what will resonate. - Channel & Community Excellence: ability to build engaged communities. - Strategic & Analytical Strength: connects social and digital activity to business outcomes. - Global Perspective: cultural fluency and awareness to lead campaigns across markets. - Leadership & Collaboration: builds high-performing creative teams and fosters innovation. Benefits - Eligibility to participate in a company-sponsored 401(k); pension. - Vacation benefits. - Eligibility for medical, dental, vision and prescription drug benefits. - Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts). - Life insurance and death benefits. - Well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Company Description Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. - Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status. - Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees.

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