CVS Health logo
CVS Health

Bringing our heart to every moment of your health.

Senior Manager - Product Marketing, Payor Solutions

Product MarketingProduct MarketingFull TimeRemoteLeadTeam 10,001+Since 1963H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

23 hours ago

Salary

$82.9K - $182.5K / year

Seniority

Lead

Job Description

Senior Manager - Product Marketing, Payor Solutions

CVS Health

Role Description As the Senior Manager - Product Marketing, Payor Solutions, you'll be responsible for developing and executing the B2B and B2C marketing plans and positioning efforts for new and enhanced programs within the Payor Solutions portfolio. - Develop and execute a detailed, metric-based marketing plan, informed by a deep understanding of the buying needs and challenges of our customers and influencers. - Include break-through positioning and messaging, multi-channel communication plans, and a continued focus on campaign optimization to create awareness and demand for our product portfolio. - Turn strategies into action, with a background in B2B, B2C marketing, focusing on sales channel support. - Independent leadership of strategy development across multiple products and capabilities combined with successful execution, including measurement and outcomes. - Excel at providing and receiving feedback and managing stakeholder relationships. - Work well within dynamic cross-functional teams and own the execution of multiple projects, on time and within budget. The tangible results of a product marketer’s work typically include: - Deep understanding of the market, competition, and customers. - Developing creative briefs and providing direction, feedback to creative partners to ensure creative is delivered on strategy and meets legal guidelines. - Positioning and messaging that attracts and converts prospects and leads. - Sales enablement materials that help Sales close more deals. - Impactful and measurable go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold to support business growth goals. - Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results. - Management of a marketing budget (forecasting of projected expenses and margin expenses) and invoice submission and tracking process. Qualifications - 7+ years of experience within healthcare or other highly regulated industries. - 5+ years of experience in B2B and B2C marketing where the clients are in the Fortune 500 and experience leveraging a surround sound/cross-channel approach. - 3+ years of cross-functional leadership experience at all levels of the organization to ensure you are bringing both leadership and influence. Preferred Qualifications - Able to navigate a complex organization: the ideal candidate will have worked effectively in an organization of considerable size, scope, and complexity. - Highly effective at partnering and will understand how to collaborate, influence, and drive impact across the organization. - Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong storytelling & quantitative and qualitative evidence. Education - Bachelor's degree, or equivalent experience. Pay Range The typical pay range for this role is: - $82,940.00 - $182,549.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. Benefits This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include: - Medical, dental, and vision coverage. - Paid time off. - Retirement savings options. - Wellness programs and other resources, based on eligibility. Additional details about available benefits are provided during the application process.

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