• Own and manage Coalfire’s social media content calendar and publishing cadence across corporate priority channels. • Create original content across formats, including social posts, campaign copy, short videos, motion snippets, executive content, event recaps, customer story highlights, webinar promos, and other digital brand assets. • Write compelling, audience-first copy that turns complex cybersecurity, compliance, and AI topics into clear, engaging stories for executive and practitioner audiences. • Capture and shape content ideas into strong narratives, hooks, and story arcs that help Coalfire stand out in-market and make technical subject matter more accessible and memorable. • Edit video content for social and campaign use, including clipping webinars, interviews, event footage, demos, and thought leadership moments into polished, channel-ready assets. • Develop or adapt visual assets such as social graphics, quote cards, carousels, simple motion graphics, thumbnails, and branded promotional materials in partnership with design or through light hands-on production. • Partner with marketing leaders, designers, campaign owners, executives, and subject matter experts to develop channel-ready content and creative assets aligned to launches, campaigns, events, webinars, case studies, and research. • Repurpose long-form content into high-performing multi-channel assets, extending the value of reports, blogs, webinars, presentations, podcasts, video, and event content. • Manage day-to-day publishing, scheduling, and platform operations using social management tools such as Sprout Social or similar workflows already in use at Coalfire. • Support and help scale Coalfire’s employee advocacy efforts by activating internal voices, shaping suggested messaging, and encouraging broader participation across the business. • Monitor channel and content performance and produce clear, actionable reporting on engagement, audience growth, content performance, and social impact on website traffic, form fills, qualified leads, and broader business outcomes. • Manage and engage in Coalfire’s internal social workflows, including coordination in the social Slack channel and collaboration with cross-functional stakeholders. • Stay current on platform changes, content trends, storytelling formats, and creative best practices, then translate those insights into smarter recommendations for Coalfire’s brand and audience strategy. • Protect brand integrity by ensuring all external communications align with Coalfire brand guidelines, social media guidance, and confidentiality expectations.

• Owns the end-to-end organic social strategy, platform presence, and performance measurement framework. • Define and own the full organic social strategy across all platforms. • Lead the social channel roadmap, driving capability improvements and platform investment decisions. • Drive content innovation by piloting new formats, platforms, and storytelling approaches. • Own and enforce community management standards, ensuring social interactions reinforce brand voice.

Role Description We are looking for a creative and data-driven Social Media Manager to own and grow our project's presence across Facebook, Instagram, TikTok, and X (Twitter). You will be responsible for building engaged communities, driving organic reach, and supporting paid acquisition efforts through compelling content and platform-native strategies. This is a hands-on role requiring both creative vision and analytical rigor. Key Responsibilities - Multi-Platform Ownership: Develop and execute social media strategies across Facebook, Instagram, TikTok, and X. Tailor content and tone to each platform's audience and algorithm. - Content Creation & Calendar: Plan, produce, and publish engaging content including graphics, short-form video, copy, and interactive posts. Maintain a consistent publishing cadence aligned with campaign calendars. - Community Management: Monitor and engage with comments, DMs, and mentions across all platforms. Foster an active, loyal community around the Vegas Bonanza brand. - Performance & Reporting: Track and report on key metrics including reach, engagement rate, follower growth, and conversion contribution. Deliver weekly performance summaries with actionable insights. - Trend Monitoring: Stay ahead of platform algorithm changes, viral trends, and competitor activity. Rapidly adapt content strategy to capitalize on emerging opportunities. - Paid Social Collaboration: Work closely with the UA team to align organic content with paid campaigns, ensuring creative consistency and funnel coherence. - Influencer & Partnership Coordination: Identify and coordinate with relevant creators, affiliates, and partners to amplify brand reach. - Compliance Awareness: Ensure all content adheres to platform policies and sweepstakes advertising guidelines. Qualifications - 5+ years of experience managing social media for a consumer brand, ideally in gaming, entertainment, or sweepstakes. - Proven track record of growing engaged audiences organically across Facebook, Instagram, TikTok, and/or X. - Strong content creation skills — comfortable writing copy, directing short-form video, and working with design assets. - Proficient in social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Later, or similar). - Solid understanding of platform algorithms, content formats, and best practices for each major channel. - Data-driven mindset with the ability to interpret performance metrics and optimize accordingly. - Experience collaborating with paid media or UA teams is a strong plus. - Fluent in English. Requirements - Location: Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. Benefits - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. - Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

• Manage daily posting across platforms using tools like Sprinklr, Sprout Social • Nurture relationships with customers and advocates • Set up listening and reporting for employee, customer, partner, and target market groups • Collaborate closely with partner, sales, and product organizations • Create two-way dialogue with customers, partners, and employees • Act as the bridge between the community and the product and customer service team • Leverage analytics tools to monitor and gather insights on KPIs