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Social Media Manager – Content Creator
Location
United States
Posted
22 hours ago
Salary
$71K - $122.7K / year
Seniority
Senior
Job Description
Social Media Manager – Content Creator
Coalfire
• Own and manage Coalfire’s social media content calendar and publishing cadence across corporate priority channels. • Create original content across formats, including social posts, campaign copy, short videos, motion snippets, executive content, event recaps, customer story highlights, webinar promos, and other digital brand assets. • Write compelling, audience-first copy that turns complex cybersecurity, compliance, and AI topics into clear, engaging stories for executive and practitioner audiences. • Capture and shape content ideas into strong narratives, hooks, and story arcs that help Coalfire stand out in-market and make technical subject matter more accessible and memorable. • Edit video content for social and campaign use, including clipping webinars, interviews, event footage, demos, and thought leadership moments into polished, channel-ready assets. • Develop or adapt visual assets such as social graphics, quote cards, carousels, simple motion graphics, thumbnails, and branded promotional materials in partnership with design or through light hands-on production. • Partner with marketing leaders, designers, campaign owners, executives, and subject matter experts to develop channel-ready content and creative assets aligned to launches, campaigns, events, webinars, case studies, and research. • Repurpose long-form content into high-performing multi-channel assets, extending the value of reports, blogs, webinars, presentations, podcasts, video, and event content. • Manage day-to-day publishing, scheduling, and platform operations using social management tools such as Sprout Social or similar workflows already in use at Coalfire. • Support and help scale Coalfire’s employee advocacy efforts by activating internal voices, shaping suggested messaging, and encouraging broader participation across the business. • Monitor channel and content performance and produce clear, actionable reporting on engagement, audience growth, content performance, and social impact on website traffic, form fills, qualified leads, and broader business outcomes. • Manage and engage in Coalfire’s internal social workflows, including coordination in the social Slack channel and collaboration with cross-functional stakeholders. • Stay current on platform changes, content trends, storytelling formats, and creative best practices, then translate those insights into smarter recommendations for Coalfire’s brand and audience strategy. • Protect brand integrity by ensuring all external communications align with Coalfire brand guidelines, social media guidance, and confidentiality expectations.
Job Requirements
- 5–7 years of experience in social media, content marketing, digital content creation, brand journalism, communications, or a related B2B content role.
- Experience managing social media strategy and execution for a fast-paced B2B company or start up.
- Exceptional writing, editing, and storytelling skills, with the ability to translate technical or compliance-focused topics into clear, engaging, high-impact content.
- Strong content creation instincts across formats, with experience producing short-form video, visual storytelling assets, and campaign content from concept through final delivery.
- Experience with video editing and content production tools such as Adobe Creative Suite, Premiere Pro, CapCut, Canva, Figma, or similar platforms.
- Ability to create or direct compelling graphics and visual assets that are on-brand, audience-relevant, and optimized for digital performance.
- Proven ability to build content calendars, manage deadlines, and keep multiple campaigns and deliverables moving with strong attention to detail.
- Experience partnering cross-functionally with designers, marketers, executives, and subject matter experts to produce high-quality content at speed.
- Strong analytical mindset with experience using performance data to refine strategy, improve engagement, and connect content performance to business outcomes.
Benefits
- paid parental leave
- flexible time off
- certification and training reimbursement
- digital mental health and wellbeing support membership
- comprehensive insurance options
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