Marketing Product Manager PET Finder

Location

Worldwide

Posted

5 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Marketing Product Manager PET Finder

PAJ UG (haftungsbeschränkt)

Role Description Wir suchen einen leidenschaftlichen Product Manager (m/w/d), der die Verantwortung für unsere GPS-Tierortungsgeräte übernimmt. Unsere Produkte geben Tierhalter die Sicherheit, ihre Tiere jederzeit zuverlässig orten zu können. Du verbindest strategisches Produktmanagement mit Marketing-Know-how und einem tiefen Verständnis für die Bedürfnisse von Tierhaltern, um unsere Produkte kontinuierlich weiterzuentwickeln und das Wachstum in unseren Kernmärkten voranzutreiben. - Vollständige Verantwortung für unsere GPS-Tierortungsgeräte – von der Feature-Entwicklung bis zur Marktpositionierung - Identifikation neuer Zielgruppen und Marktchancen zur Erweiterung unseres Kundenstamms - Überwachung des Projektfortschritts, Abgleich der Ergebnisse mit vordefinierten KPIs sowie Wettbewerbs- und Marktanalysen zur Schärfung unserer strategischen Ausrichtung - Erstellung überzeugender Verkaufsunterlagen, darunter Werbemittel, Landing-Page-Texte und plattformspezifische Inhalte - Steuerung der Kommunikation mit internen und externen Stakeholdern, um sicherzustellen, dass das Team stets informiert ist und das Projekt erfolgreich abgeschlossen werden kann - Entwicklung und Umsetzung von Marketingkampagnen in enger Zusammenarbeit mit dem Marketing-Team – mit starkem Fokus auf bezahlte Social-Media-Werbung (Meta, TikTok), organischen Social-Content und E-Mail-Automatisierung - Erkennung potenzieller Risiken und Entwicklung von Notfallplänen zu deren Minimierung - Leitung von UGC- und Influencer-Strategien, die die Perspektive von Tierhaltern authentisch widerspiegeln – inklusive Briefing von Creators und Prüfung von Inhalten auf Markenkonformität Qualifications - Erfahrung im Produktmanagement und/oder Marketing, idealerweise im Bereich Tracking, Pet Tech oder Softwarelösungen - Expertenwissen oder fundierte Kenntnisse in bezahlter Social-Media-Werbung (Meta Ads Manager, TikTok Ads) und organischer Social-Media-Strategie – mit nachweisbaren Kampagnenerfolgen und messbarem Umsatzwachstum - Analytische und strategische Denkweise mit einem hands-on Ansatz - Ausgezeichnete Kommunikations- und Verhandlungsfähigkeiten zur überzeugenden Präsentation von Produktvorteilen auf Deutsch, Französisch und Englisch - Fundierte Projektmanagement-Fähigkeiten – in der Lage, mehrere Teams zu koordinieren und dabei sowohl Detailorientierung als auch den Blick für das große Ganze zu behalten - Erfahrung in der Arbeit mit B2C-Kunden sowie Kenntnisse in SaaS- oder Hardwareprodukten - Ausgeprägtes Verständnis der Zielgruppe Hundehalter:innen und hohe Affinität zu Tieren – Entwicklung überzeugender Positionierungen und Kommunikationsbotschaften mit Fokus auf Sicherheit, Ortung und Vertrauen. Requirements - Berufserfahrung: Erfahrung in Marketing und Produktmanagement - Sprache: Deutsch (C1/C2), Französisch (C1/C2), Englisch (B2/C1) - Arbeitsort: Remote Benefits - Dynamisch & flache Hierarchien: Kurze Wege, schnelle Entscheidungen. - Familiäre Atmosphäre: Ein herzliches, unterstützendes Team. - Aktive Mitgestaltung: Deine Stimme zählt – gestalte unsere Lösungen aktiv mit. - Abwechslungsreiche Aufgaben: Spannender Arbeitsalltag mit wachsenden Möglichkeiten. - Gesund & glücklich bleiben: Sport-Abo inklusive – und an deinem Geburtstag hast du frei. - Förderung der Weiterbildung: Herausragende Leistungen werden mit Entwicklungsmöglichkeiten belohnt. - Flexibles Arbeiten: 100 % Remote – arbeite von überall auf der Welt!

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