• Lead the startup's Go-to-Market strategy • Work directly alongside the CEO • Build a scalable and predictable commercial operation • Design GTM strategies that connect product, market, and sales

Role Description As the Senior Manager - Product Marketing, Payor Solutions, you'll be responsible for developing and executing the B2B and B2C marketing plans and positioning efforts for new and enhanced programs within the Payor Solutions portfolio. - Develop and execute a detailed, metric-based marketing plan, informed by a deep understanding of the buying needs and challenges of our customers and influencers. - Include break-through positioning and messaging, multi-channel communication plans, and a continued focus on campaign optimization to create awareness and demand for our product portfolio. - Turn strategies into action, with a background in B2B, B2C marketing, focusing on sales channel support. - Independent leadership of strategy development across multiple products and capabilities combined with successful execution, including measurement and outcomes. - Excel at providing and receiving feedback and managing stakeholder relationships. - Work well within dynamic cross-functional teams and own the execution of multiple projects, on time and within budget. The tangible results of a product marketer’s work typically include: - Deep understanding of the market, competition, and customers. - Developing creative briefs and providing direction, feedback to creative partners to ensure creative is delivered on strategy and meets legal guidelines. - Positioning and messaging that attracts and converts prospects and leads. - Sales enablement materials that help Sales close more deals. - Impactful and measurable go-to-market strategy and launch plans that outline in detail how the product will be promoted and sold to support business growth goals. - Establish and leverage analytics to measure campaign success; continuously optimize and innovate to deliver desired results. - Management of a marketing budget (forecasting of projected expenses and margin expenses) and invoice submission and tracking process. Qualifications - 7+ years of experience within healthcare or other highly regulated industries. - 5+ years of experience in B2B and B2C marketing where the clients are in the Fortune 500 and experience leveraging a surround sound/cross-channel approach. - 3+ years of cross-functional leadership experience at all levels of the organization to ensure you are bringing both leadership and influence. Preferred Qualifications - Able to navigate a complex organization: the ideal candidate will have worked effectively in an organization of considerable size, scope, and complexity. - Highly effective at partnering and will understand how to collaborate, influence, and drive impact across the organization. - Ability to synthesize and structure complex information and deliver it in a clear and compelling way through strong storytelling & quantitative and qualitative evidence. Education - Bachelor's degree, or equivalent experience. Pay Range The typical pay range for this role is: - $82,940.00 - $182,549.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. Benefits This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include: - Medical, dental, and vision coverage. - Paid time off. - Retirement savings options. - Wellness programs and other resources, based on eligibility. Additional details about available benefits are provided during the application process.

• Conducting market and customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience • Be the customer and product subject matter expert on pains and needs • Owning the core bill of materials including messaging framework, FAQ, and demos to enable our sales teams • Developing and executing the go-to-market plan for new product/feature releases collaborating across Engineering/Product, Marketing, Finance, Sales & Customer Success teams • Cross-functional collaboration across GTM teams regarding messaging and high-value solution assets • Demonstrating a strong ability to lead cross-functional teams to drive business and product results that measurably deliver company impact and pipeline • Bringing exceptional ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making, and impactful outcomes

Role Description At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates. We are looking for a Senior Product Marketing Manager to own product marketing end to end for one of Doppel's newest solution lines: an agentic message security solution that empowers customers to fight back against social engineering attacks. The line launches with email security and expands to additional channels over time as it matures. In this position, you will: - Craft core messaging, technical positioning, competitive intelligence, and demo and media assets that enable the field and drive go-to-market (GTM) adoption. - Maintain solution and buyer-persona guides as the solution line evolves. - Translate sophisticated detection and disruption capabilities into technical briefs, demos, and enablement content. - Run an always-on competitive intelligence program that feeds product roadmap and GTM. - Lead launches and ongoing GTM execution. - Equip sales, customer success, and partners with playbooks, demo media, objection handling, and ROI materials to accelerate deals and adoption. Qualifications - 5+ years product marketing experience, with significant time focused on email security, threat intelligence, or adjacent cybersecurity domains (B2B). - Comfort working in a fast moving, high growth environment. - A thoughtful, curious, and resourceful approach to problem solving. - Excellent storytelling, presentation, and communication skills; comfortable briefing analysts and presenting to technical audiences. - Strong analytical skills and experience translating market and product data into actionable positioning and GTM recommendations. - Proven experience owning solutions and technical narratives and delivering technical marketing artifacts (demo scripts, technical datasheets, videos, demos). - Demonstrated success building and running competitive intelligence programs (battlecards, objection handling, differentiation frameworks). - Experience working cross-functionally with Product, Engineering, Sales Engineering, Customer Success, and Marketing; proven project leadership that drives outcomes. - Comfort marketing an evolving solution line where positioning develops across releases and customer segments. - (Plus) Familiarity with the email security stack: SEG, ICES, and native architecture, email authentication (SPF/DKIM/DMARC), and common threat types (BEC, account takeover, credential phishing, QR-based phishing). - (Plus) Experience marketing into highly regulated industries (finance, healthcare, government) and creating verticalized content, compliance and assurance proof points, and procurement support. - (Plus) Experience managing analyst relationships (e.g., Gartner, Forrester) for product evaluations and briefings. Requirements - Lead GTM strategy for launches and major product initiatives across the solution line's phased rollout. - Drive cross-functional launch execution with Product, Engineering, Sales Engineering, Security Operations, and Marketing. - Ensure assets are published to internal enablement tools and the website. - Equip sales, customer success, partner, and field teams with enablement playbooks, demos, objection handling, ROI materials, and customer stories to accelerate deals and shorten time to value. Benefits - $140,000 - $170,000 OTE - Meaningful equity so you share in Doppel's success - Remote first culture with flexibility built in - Flexible PTO, comprehensive health benefits, parental leave, and more - A high growth environment where your work has immediate impact and visibility Company Description Doppel is committed to fostering a supportive and collaborative workplace where employees can thrive and contribute to meaningful projects.