• Own and manage the roadmap for products and integrations that power our fiat, payments, and funding flows • Gather and prioritize feedback from stakeholders including Customers, Customer Support, Risk, Compliance, and Finance • Collaborate with engineering, design, and data teams to deliver solutions that are robust, secure, and compliant • Define clear product requirements and user stories based on stakeholder needs and technical feasibility • Develop KPIs and track success metrics to ensure tools meet performance expectations and reduce operational friction • Ensure product solutions comply with applicable U.S. regulatory requirements and internal security standards • Communicate roadmap and progress to leadership and cross-functional stakeholders • Monitor emerging payments needs and proactively identify areas for prioritization

• Own product strategy, roadmap, and execution for the self-serve growth and engagement experience, from first touch through activation and return usage • Build and optimize the invite, sharing, and join experience • Drive activation and retention by improving the moments that bring people back: home and dashboard, notifications, search, rooms and folders, comments, and more • Partner closely with Marketing to connect acquisition and re-engagement with in-product activation across the full funnel • Run a continuous experimentation practice and define the metrics and instrumentation that prove impact • Own free-to-paid conversion and the pricing and packaging levers that grow self-serve revenue • Collaborate with Sales on the transition from self-serve to sales-assisted growth • Bring an AI-native point of view, using AI tools in your own workflow and shaping how AI improves onboarding, engagement, and the collaboration experience

• Serve as the internal product owner for the institutional technology stack, including Salesforce, participant education tools, and referral management platforms • Maintain platform roadmaps in alignment with business objectives across retirement and wealth divisions • Establish and enforce data governance, user provisioning, and access controls • Oversee the platform governance model, including change management, release cycles, and stakeholder approvals • Lead the configuration, customization, and adoption of Salesforce for the Institutional team, including objects, workflows, dashboards, and integrations • Design and refine CRM workflows that support retirement plan relationships, advisor activities, referral events, and pipeline progression • Collaborate with plan sponsors and consultants to boost platform adoption and engagement • Ensure content remains current, compliant, and supports transitions from retirement savings to wealth management • Drive platform adoption for RPCs, wealth advisors, and operations staff through training, documentation, and support • Manage vendor relationships, contracts, and renewals for the institutional platform portfolio

Title: Senior Product Manager Location: Melbourne Australia Job Description: - Permanent Role - Melbourne Based - Hybrid Ways of Working We're REA With bold and ambitious goals, REA Group  (https://www.rea-group.com/about-us/about-rea-group/) is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home. Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to have been named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women. A bit about the team and the role… As Senior Product Manager - Acquisition & Conversion, your role sits within PropTrack's Mortgage Solutions tribe. This product team focuses on creating integrated, highly effective lead‑nurturing solutions that improve lender and broker conversion and retention rates across the mortgage lifecycle. You'll be responsible for driving acquisition, conversion and retention outcomes for PropTrack's mortgage solutions products used by credit unions, fintechs, banks and brokers. Day to day, you can expect to deliver on the following: Develop deep market and customer understanding - Build a deep understanding of how different lender segments (Tier 1-3 banks, credit unions, non‑banks, fintechs) and broker groups acquire, nurture and retain mortgage customers. - Partner with Data, CX/UX and Commercial to run research, discovery interviews and experiments. - Analyse product usage, funnel performance and customer feedback to surface opportunities to improve acquisition, activation and ongoing engagement. Own the acquisition, conversion and retention roadmap - Define and maintain a clear product vision and roadmap for features and journeys that improve: Acquisition , Conversion , Retention & loyalty. - Prioritise opportunities using data, commercial impact, customer value and strategic alignment. - Create generative research strategies to uncover new unsolved jobs-to-be done Lead cross‑functional delivery and experimentation - Work day‑to‑day with Engineering, Design and Data in an agile squad to deliver improvements to funnels, journeys, APIs and experiences. - Write clear problem statements, user stories and acceptance criteria; ensure the squad understands the "why" behind what you're building. - Set up and manage experiments (AI prototyping pilots, A/B tests etc) to optimise key funnel metrics (e.g. activation, conversion, time‑to‑yes, churn). Partner on Go‑To‑Market and Commercial outcomes - Collaborate with Commercial, Marketing and Customer Success on segment‑specific propositions for credit unions, fintechs, banks and broker groups. - Create Go-To-Market strategies to help scale up the product usage amongst existing and new target user bases. - Support pricing, packaging and positioning that link product capabilities directly to measurable acquisition, conversion and retention improvements. - Contribute product expertise to customer meetings, pitches, and strategic account reviews where needed. Measure impact and communicate progress - Define and track key metrics across the acquisition, conversion and retention funnels (e.g. lead‑to‑opportunity, opportunity‑to‑win, activation, product adoption, churn). - Regularly communicate learnings, roadmap progress and outcomes to stakeholders across PropTrack, Mortgage Solutions and the broader REA business. What we're looking for - Senior Product Managent experience in B2B SaaS , fintech , martech , or data‑driven products. - Proven experience improving acquisition, conversion or retention metrics through product change and experimentation. - Experience working with financial services organisations - ideally across banks, credit unions, non‑bank lenders or brokers - is highly desirable. - Demonstrated capabilities in forming product strategy and generative research campaigns. - A demonstrated interest AI tooling and AI product prototyping . - Strong skills in customer discovery and a genuine curiosity for lender and broker workflows. - Comfortable working with data and experimentation - defining metrics, reading dashboards, partnering with analytics/data science. - Experience building or optimising digital journeys and self‑service experiences that support acquisition and lifecycle engagement. - Strong collaborator across commercial, design, data and engineering teams in a product‑led, agile environment. - Excellent written and verbal communication skills; able to simplify complex problem spaces and influence stakeholders at all levels. The REA experience The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow. Some of our Perks & Benefits (https://www.rea-group.com/about-us/news-and-insights/blog/how-we-help-our-people/) include: - A hybrid and flexible approach to working - Flexible leave options including, birthday leave and purchase additional leave - Flexible parental leave offering for primary and secondary carers - Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity - Hackdays so you can bring your big ideas to life