Senior Advertising Executive
Location
California + 12 moreAll locations: California | District Of Columbia | Illinois | New Jersey | New York | North Carolina | Maryland | Massachusetts | Minnesota | Pennsylvania | South Carolina | Virginia | Washington
Posted
8 hours ago
Salary
$85K - $94K / year
Seniority
Senior
Job Description
Senior Advertising Executive
WD & Associates, Inc.
• Lead day-to-day management and implementation of advertising strategies within client digital direct marketing fundraising programs, including search engine marketing, display ads, social media advertising, and retargeting • Develop paid advertising campaigns that align with clients’ goals, monitoring campaign performance to ensure optimization and top performance results • Develop and nurture relationships with clients, including regular communication of via email, meetings, presentations, and written reports • Coordinate creative services including writing/editing effective copy, providing guidance to graphic designers, and supervising production of advertising creative, and other creative associated with an advertising campaign • Create and review client budgets and reconcile with Accounting team • Evaluate digital advertising performance—reviewing reports and producing analysis that translates metrics into clear client-facing recommendations • Develop up-sell/cross-sell strategies • Demonstrate working knowledge of each area of agency’s resources • Develop agency’s public presence by attending events, publishing white papers, speaking at workshops, and getting to know leadership at major agencies and organizations • Research new advertising venues, staying attuned to online advertising technology, trends, and techniques that can be applied to nonprofit development • Participate in new business proposals and presentations
Job Requirements
- Minimum years of experience required: 7
- In the following areas: Dedicated digital paid advertising role and/or media planning within the field of advocacy, fundraising, online marketing, direct response
- Required experience & knowledge: Demonstrated experiencing managing the full scope of digital paid advertising
- Technology-oriented, with ongoing understanding of how online fundraising, marketing, and advocacy technology works
- Experience making data-driven decisions using advertising KPIs from analytics, A/B testing and dashboards to implement recommendations to ensure ongoing optimization
- Understanding of advertising platforms including Facebook Business Manager, Google Analytics, and Google Ads
- Strong understanding of Google Grant management and best practices
- Working knowledge of Microsoft products (Word, Excel, PowerPoint, Outlook)
- Demonstrated effective use of digital tools to manage internal and external workflow and communication (including email, chat, zoom, and online workflow tool)
- Additional desired experience & knowledge but not required: Knowledge and understanding of Microsoft Ad for Social Impact Grant and LinkedIn ad grant management and best practices
- Some experience with Luminate, Salsa, EveryAction, Engaging Networks, Salesforce Marketing Cloud, or similar eCRM platforms
- Experience with Project Management or Workflow tool such as ClickUp
Benefits
- Employer-sponsored and paid core benefits: Health (multiple carrier options), Dental, Life Insurance, Short and Long-Term Disability, Employee Assistance Program (EAP), employer-matching FSA dollars
- 35% employer share of cost for dependent health insurance
- Additional optional benefits with employee share of cost: Vision, Medical & Dependent Care FSA, Commuter benefits, Pet Care Plan
- 401(k) with automatic employer-sponsored contributions equal to 3%
- Equalized profit sharing
- Paid Time Off, including: 13 company holidays, Early release every Friday and on days preceding company holidays, Vacation time – starting at 15 days per year (increases over tenure), Sick Leave – 1 day per month, Personal time – 3 days per year, Paid Parental Leave – 8 weeks, Volunteer Leave – 3 days per year
- Philanthropic Fund with corporate match for employee charitable contributions, and other opportunities for staff-directed corporate donations
- Access to industry conferences & professional development opportunities
- A remote-first work environment with access to offices for local staff (Berkeley | DC)
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