• Develop and define the sales process: Build the sales process from the ground up, and acting as the first dedicated salesperson to transition the company from founder-led sales to a more scalable model. • Take full ownership of the sales cycle, from identifying and prospecting potential customers to closing deals. • Prospect and qualify leads: Identify potential customers, develop relationships, and qualify leads and manage the sales pipeline through inbound and/or outbound efforts. • Expand customer accounts: Help customers identify more use cases to use Softr and expand their usage of Softr - growing revenue in the process. • Lead the company’s efforts in selling our horizontal products across multiple company segments as well as customer profiles (from SMBs to large organisations). • Set up systems and processes: Establish or expand on existing foundational sales systems and data tracking, as many may not be in place. • Collaborate with the founder: Work closely with the founder to refine messaging and strategies based on real-world customer feedback.

• Serve as a primary point of contact for clients • Manage inbound and outbound communications • Resolve inquiries to ensure a seamless and positive customer experience • Provide front line, first level, technical assistance for consumers • Support Client specific high speed internet services • Troubleshoot and resolve technical problems • Adhere to all work schedule assignments • Complete and manage trouble ticket system for user issues

• Building and maintaining strong relationships with law enforcement agencies and key decision-makers • Identifying new sales opportunities and managing a full sales cycle from initial contact to closing • Conducting on-site product demonstrations and training sessions • Attending regional and national trade shows, expos, and industry events • Providing consultative support and product recommendations based on agency needs • Maintaining accurate records of sales activity, customer interactions, and forecasts • Coordinating with one of our experienced inside sales representatives to collaboratively work the territory as effectively and efficiently as possible

• Drive end-customer sales to expand account penetration through virtual and remote engagement. • Develop and execute sales strategies to meet or exceed revenue and growth objectives. • Manage a portfolio of accounts, serving as the primary point of contact. • Review sales penetration across key product categories and build targeted sales plans. • Achieve annual distribution and end-customer sales targets. • Partner with Regional Sales Directors and Field Sales Support teams to support initiatives and key opportunities. • Develop and execute strategic growth plans with distributors. • Implement pricing strategies and contract management for distribution partners and end customers. • Execute promotional programs provided by the marketing team. • Manage promotional spending (PFA) to achieve sales goals. • Utilize CRM to track sales activity, customer interactions, distributor feedback, and competitive insights. • Provide sales forecasting and pipeline management. • Ensure consistent communication and collaboration with internal stakeholders including Marketing, Customer Service, Product Management, and Operations.