• Provide 1st and 2nd level application support for our molecular and gene testing product portfolio (PCR, Sanger sequencing, NGS…) and for device installation • Support our affiliates and distributors in all application-related tasks, including installation, demonstration, on-site validation, training and troubleshooting • Ensure that product updates, complaint handling and post marketing surveillance are dealt with efficiently and effectively • Develop and conduct product and application training • Contribute to customer relationship management, understanding customer needs, setting appropriate product and performance expectations, and gathering market intelligence regarding competitive information and new sales opportunities • Feedback information to Product Marketing, Scientific, Technical, R&D, QM and other teams across the organisation as appropriate to help in the accurate marketing/further development of our products • Take responsibility for the application-related collaborations • Support organisation and take part in user group meetings, workshops, and exhibitions

• Responsible for maximizing opportunities for the product portfolio in single-layer geography. • Develop and maintain strategic business relationships with a wide spectrum of customers. • Focus on increasing patient access to portfolio products and developing new business. • Conduct on-label presentations/sales calls to highlight product benefits. • Build strong relationships that provide market intelligence.

• Execute brand strategy and tactics in field, sales performance, effectively manage assigned territory and targeted accounts, build strong customer relationships and customer needs solving capability to maximize short and long term sales performance. • Deliver sales performance, brand KPIs, financial targets, marketing objectives, etc. to meet or exceed on those objectives. • Create pre-call plan objectives and execute post-call evaluation to continuously improve sales performance. • Effectively handle objections, misunderstandings, concerns and consistently gain logical and reasonable calls to action to close on every sales call. • Proactively and continuously aspire to serve customer needs, customer expectations and challenges to build trusted customer relationships and to achieve win-win agreements between AbbVie and customers. • Develop and execute a call plan that achieves set call metrics and optimizes coverage and frequency to key customers to maximize access and sales opportunities. • Continuously build understanding of customer needs and expectations, territory market landscape, competitors, market segments/dynamics, accounts, disease, product, clinical and sales expertise and share this market intelligence information with in-field team, brand team and sales manager to achieve alignment, to anticipate environmental changes and challenges and to optimize brand strategy and its execution. • Differentiate AbbVie’s value proposition with health providers assigned and identify, develop, and maintain disease state experts and speakers/advocates to maximize brand performance.

• Understand HCP office process and offer electronic solutions (i.e. portals) that will improve the patient Rx experience • Thoroughly understand and represent AbbVie’s HCP facing portals and other electronic solutions serving as a subject matter expert • Partner with AbbVie field teams to implement and offer solutions to HCPs in assigned territory • Working with an HCP office, evaluate and diagnose areas of delay and disruption that may occur for patients in their Rx experience to determine if an AbbVie digital solution may be helpful for the patient • Develop relationship with HCP offices using a portal/solution and provide regular updates on new functionality matching new or unused features with patient needs • Communicate with AbbVie field teams in a compliant manner