• Set our crowdsourcing platform’s B2C Marketing Strategy: Collaborate with internal stakeholders to align marketing initiatives with brand and business goals. • Lead Market Research Initiatives: Conduct and oversee market research to identify trends, opportunities, and customer insights. • Create Content Strategy and Calendar: Develop and manage an ongoing content strategy and calendar to ensure consistent and engaging brand messaging. • Manage Paid Media Campaigns: Plan, execute, and optimize paid media campaigns across various platforms to maximize ROI. • Oversee Marketing Budget: Work closely with leadership to manage and allocate the marketing budget effectively. • Track and Optimize Campaigns: Partner with the Data and Analytics team to monitor campaign performance and implement optimizations. • Suggest and Implement New Communication Channels: Proactively identify and integrate new channels to enhance brand communication. • Collaborate with Community and Reputation Management Teams: Ensure consistent brand communication standards across all touchpoints. • Oversee Brand Design and Direction: Guide the brand's visual and strategic direction to maintain a cohesive and impactful presence.

• Develop and execute marketing strategies to drive **lead generation and customer acquisition**. • Manage multi-channel marketing campaigns (email, paid ads, content, social media, and events). • Collaborate closely with sales teams to deliver high-quality leads and marketing-qualified opportunities. • Create compelling content that supports product launches, case studies, blogs, and thought leadership. • Monitor marketing KPIs, analyse performance, and optimise campaigns for ROI. • Oversee brand consistency across all customer touch points. • Manage marketing budgets and report on campaign effectiveness to leadership teams.

• The Creative Coordinator at Logical Media Group plays a central role in managing and optimizing the creative project lifecycle—from ticket intake to delivery and performance reporting. • Working cross-functionally with Creative, Performance, and Account teams, this individual ensures clarity, momentum, and alignment across projects. • They’ll also lead efforts to streamline tools, automate repeatable processes, and elevate the operational quality of the creative function.

• Client Campaign Management: Plan, build, execute, and optimize paid media campaigns (especially Google Paid Search and Meta Ads) on behalf of our campground clients to drive online bookings and maximize their ROAS. • Plan, build, execute, and optimize email campaigns in coordination with our campground clients to drive engagement and bookings with their customers. • Client Strategy & Onboarding: Develop bespoke digital marketing strategies for a diverse portfolio of campground clients, understanding their unique goals, budgets, and target audiences. • Client Reporting, Management & Communication: Serve as a primary point of contact for your clients. Prepare and deliver clear, data-driven performance reports (using GA4, ad platforms, etc.) that "tell the story" of their campaign ROI and provide actionable insights. • Process & Product Development: As a foundational team member, you will actively help create and refine the scalable workflows, reporting templates, and best practices for our new agency offering. • Innovation: Proactively research and propose new paid media channels, strategies, and testing ideas to drive better results for our clients.