• The Creative Coordinator at Logical Media Group plays a central role in managing and optimizing the creative project lifecycle—from ticket intake to delivery and performance reporting. • Working cross-functionally with Creative, Performance, and Account teams, this individual ensures clarity, momentum, and alignment across projects. • They’ll also lead efforts to streamline tools, automate repeatable processes, and elevate the operational quality of the creative function.

• Client Campaign Management: Plan, build, execute, and optimize paid media campaigns (especially Google Paid Search and Meta Ads) on behalf of our campground clients to drive online bookings and maximize their ROAS. • Plan, build, execute, and optimize email campaigns in coordination with our campground clients to drive engagement and bookings with their customers. • Client Strategy & Onboarding: Develop bespoke digital marketing strategies for a diverse portfolio of campground clients, understanding their unique goals, budgets, and target audiences. • Client Reporting, Management & Communication: Serve as a primary point of contact for your clients. Prepare and deliver clear, data-driven performance reports (using GA4, ad platforms, etc.) that "tell the story" of their campaign ROI and provide actionable insights. • Process & Product Development: As a foundational team member, you will actively help create and refine the scalable workflows, reporting templates, and best practices for our new agency offering. • Innovation: Proactively research and propose new paid media channels, strategies, and testing ideas to drive better results for our clients.

• Support campaign planning and execution within your assigned marketing discipline • Create, edit, or organize content and creative assets • Conduct research and summarize insights to help inform decisions • Track and report on basic performance metrics • Collaborate with a small, cross-functional marketing team • Learn how marketing operates within a regulated financial services environment

• Manage the UGC Growth Pipeline • Support creator sourcing, briefing, gifting, contracting, testing, and iteration across paid and organic channels • Manage and maintain a scalable, repeatable creator pipeline including UGC creators, agencies, and whitelisting partners • Cultivate long-term creator relationships that consistently deliver high-quality, on-brand, high-performing content • Contribute to creative hypotheses and testing informed by data and channel insights • Ensure ≥80% of UGC assets meet or exceed performance benchmarks (CTR, CPA, CVR) across paid channels • Support efforts to mitigate creative fatigue through rapid testing, iteration, and refresh cycles • Support the launch of new UGC assets in line with channel needs and campaign priorities • Create clear briefs, feedback loops, and timelines to move efficiently from brief → launch • Manage multiple creative workstreams simultaneously while staying on schedule, within budget, and maintaining attention to detail • Review creative performance metrics including CTR, hook rate, thumb-stop rate, CPA, and CVR • Summarize performance insights and recommendations to share with Marketing and Creative partners • Contribute to comprehensive UGC performance dashboards and bi-weekly recap reporting • Help repurpose winning UGC assets and insights across paid social, organic social, PDPs, email, and retail-adjacent content where applicable • Partner with cross-functional teams to ensure learnings inform broader marketing and revenue strategies • Assist in the testing and launching of community-driven programs such as affiliates, ambassadors, and creator platforms • Help define success metrics and iterate through test-and-learn phases • Manage Gifting & Contracts • Seed ~50 creators per month through organized gifting programs • Support contract coordination and fulfillment, ensuring all creator and agency contracts are accurately negotiated, executed, and filed with clear usage terms and timelines.