• Active Prospecting: Identify, approach and develop new clients and advertising agencies with a focus on mid-market and larger opportunities. • Pipeline and Relationship Management: Ensure a steady flow of weekly meetings while simultaneously managing relationships with acquired accounts, identifying opportunities to expand investment. • Consultative Selling: Present our digital media, programmatic and proprietary formats, aligning our technology with the client’s marketing and business objectives. • Closing and Negotiation: Prepare commercial proposals, lead negotiations and secure the formalization of new contracts. • Revenue Management: Build and maintain a recurring, healthy client portfolio to ensure predictability and continuous growth. • Internal Collaboration: Work closely with operations and marketing teams to guarantee campaign delivery, performance and long-term client satisfaction.

• Serve as primary point of contact and commercial owner for Walmart, Sam's Club, Costco, and key grocery/drug/mass accounts • Personally drive new account acquisition and category expansion across FDMC channels • Develop and execute annual joint business plans (JBPs) with buyers at major accounts • Leverage established, direct relationships with Walmart and Sam's Club Bentonville buyers • Utilize syndicated data (IRI/Circana, Nielsen) to develop strategic account plans

• Manage and develop our Account Executive team, including pipeline reviews, deal coaching, follow-up accountability, and proactive performance development. • Work daily alongside our Sales & Marketing Operations Manager to direct outreach priorities, campaign execution, and marketing activities. • Direct and prioritize the work of our external BDR. • Own CRM hygiene and pipeline visibility and ensure every active deal, carrier relationship, and outreach thread is meticulously documented and actively moving forward. • Attend carrier and broker conversations alongside the CEO, building a deep command of our relationship-selling motion. • Gradually build your own relationships with carrier sales reps and regional sales managers across our carrier network. • Serve as the day-to-day point of escalation for the sales team.

• Optimize sales and profitability. • Develop and maintain relationships with producers (growers) and sales representatives. • Support sales of PRIDE Seeds products. • Work in collaboration with the Regional Sales Director to promote and sell PRIDE Seeds products. • Use digital tools and resources to drive sales. • Promote branding and marketing programs to the dealer network. • Collaborate with industry influencers and media to keep them informed about PRIDE Seeds' key products, technologies, and offerings, and become a trusted agronomy resource during the growing season. • Manage a comprehensive strip trial program year-round in collaboration with plot collaborators, following product development guidelines. • Participate in trial planning, planting, harvesting, data collection, and product observations. • Use AgReliant Genetics data entry platforms to manage trial sites, plantings, data collection, and product performance. • Assist dealers in implementing their sales plans. • Fully support dealers in developing producer-specific strategies and proposing solutions.