• Achieve growth-oriented revenue and gross margin goals and objectives • Lead and develop the sales team to support sales strategies and deliver exceptional, profitable sales growth and results • Recommend, obtain buy-in and implement any changes needed to align the sales organization with our overall strategy • Develop strong ties with key customers and accounts and be proactive in understanding the trends and issues likely to impact the market • Advise senior management team on sales directions, competitors and market trends • Create and sustain effective collaborative partnerships with all managers and departments • Analyze and provide market analysis to improve product service positioning and increase effectiveness of the sales team • Maintain up-to-date knowledge of the regulatory environment surrounding Workers’ Compensation • Travel overnight within Regional Territory, requires four (4) days with direct reports per week; travel for regional and national meetings as needed and some travel of up to five (5) days as needed

• Managing all sales activities with a defined geographic territory • Analyzing competitor activities in the region and assessing opportunities for business development • Working to revenue targets and KPI’s as set by the sales director • Networking with businesses in the territory and building relationships • Attending relevant industry events and conferences to build business • Using consumer insight, share and customer specific system data, and information systems to maximize market share, sales, and profits • Leveraging our brands and product mix to improve profitability and meet customer, shopper and Royal Oak targets • Developing sales programs and presentations for key accounts • Developing and maintaining account sales forecasts and budgets • Preparing sales contracts, presentations, and special sales programs in both oral and written form • Demonstrating extensive product knowledge (form/function/features/benefits) of all Royal Oak products, as well as maintaining a working knowledge of competitive product features, benefits, and retail pricing • Developing growth opportunities product presentation, follow-up, and reporting • Preparing and submitting required sales reports, administrative reports, and forecasts on a timely basis • Maintaining awareness of competitive changes in the marketplace (products/programs) and communicates this information to superiors in a useful and timely manner • Working to resolve disputes and solves problems with assigned accounts to facilitate positive customer relationships

• Lead and grow strategic relationships with key co-op and national accounts (Ace, Do it Best, Menards, Grainger) • Develop and execute joint business plans that deliver profitable growth and expand Arrow’s presence at retail • Negotiate pricing, assortments, promotional programs, and annual agreements • Drive distribution gains, merchandising improvements, and in-store execution • Deliver revenue and margin targets across assigned accounts and geographies • Apply a disciplined, data-driven approach to sales planning, forecasting, and performance tracking • Ensure consistent execution of promotions, new product introductions, and planograms • Identify opportunities to strengthen category position within the fastening and tool segments • Own sales performance and growth strategy across Canada • Build strong relationships with Canadian retail and distribution partners • Align U.S.-based strategies with local market needs and conditions • Lead, coach, and develop a team of Sales Managers focused on the hardware channel • Manage and direct independent marketing rep groups to ensure alignment, accountability, and performance • Establish clear goals, metrics, and expectations tied to company objectives • Maintain a strong field presence with customers and teams • Partner closely with Marketing on product positioning, promotions, and merchandising programs • Work with Supply Chain to ensure high service levels and inventory availability • Collaborate with Finance on pricing, trade spend, and profitability • Provide clear customer and market feedback to Product and Leadership teams • Utilize ERP and CRM systems to manage forecasting, order flow, and sales performance • Ensure accurate demand planning and alignment with operational capabilities • Maintain disciplined reporting and business reviews with internal and external stakeholders

• Lead, coach and develop a team of Enterprise Account Executives focused on net-new customer acquisition. • Drive attainment of team revenue targets through effective pipeline management, forecasting and deal execution. • Partner with Marketing to improve demand generation programs, lead quality and conversion throughout the funnel. • Establish and refine repeatable sales processes that improve productivity, consistency and scalability. • Coach sellers on multi-threaded enterprise sales motions and executive-level engagement strategies. • Participate directly in high-impact opportunities to accelerate deal progression and improve win rates. • Implement and reinforce sales methodologies that strengthen qualification, deal inspection and forecast accuracy. • Analyze performance data to identify opportunities for process improvement, territory optimization and revenue growth. • Collaborate with Strategic Account teams to ensure successful transitions following new customer acquisition. • Build a culture of accountability, execution and continuous improvement across the sales organization.