• Develop and execute a 12–24 month growth strategy focused on market share, margin, and ACOS/ROI • Identify scalable and non-obvious growth opportunities across marketplaces and key retail channels • Define targets by marketplace, category, and SKU; ensure structured execution through weekly business reviews • Own product economics including pricing, promotions, discounts, logistics, VAT, and marketplace fees • Build and manage assortment strategy including SKU architecture, segmentation, and price tiers • Define positioning strategy vs competitors and ensure price parity and basket competitiveness • Optimize product mix based on performance, seasonality, and market demand • Manage Amazon FBA/FBM operations as well as 3PL and warehouse partners • Define and optimize fulfillment strategy to maximize availability and conversion • Own inventory planning, stock allocation, replenishment SLAs, and forecasting accuracy • Reduce operational inefficiencies through packaging optimization, logistics improvements, and return rate reduction • Oversee full marketplace marketing ecosystem (Amazon Ads, PPC, automated campaigns, smart bidding) • Manage external traffic channels including Google Ads, Meta, affiliates, and retargeting • Own promotional strategy: deals, coupons, events, and marketplace campaigns with direct P&L impact • Drive product visibility through keyword strategy, SEO optimization, A+ content, and creative assets • Improve full funnel performance: impressions → clicks → conversions → retention • Systematically manage ratings, reviews, and brand reputation across marketplaces • Build dashboards for revenue, margin, market share, inventory, returns, and performance KPIs • Develop forecasting models for demand, seasonality, and pricing elasticity • Implement automation, tools, and BI solutions to improve decision-making speed and reduce manual work • Manage relationships with Amazon account managers and participate in platform beta programs • Collaborate cross-functionally with logistics, finance, production, design, and legal teams • Lead, mentor, and develop a team of 5 specialists; define standards, processes, and performance culture

• You systematically develop our Shopify online stores further — with a focus on performance, conversion, and user experience. • You expand our SEO strategy in a structured way: content architecture, technical foundations, organic growth. • You plan and optimize performance marketing campaigns on Meta and Google Ads — creatively, brand-focused, and with a clear focus on ROAS and scalability. • You plan and optimize email marketing in Klaviyo — segmented, measurable, and delivering real value to our customers. • You manage cross-channel online marketing measures based on data while remaining creative and keeping budgets and KPIs in view. • You work closely with Marketing, Design, and Product Development to think about growth holistically.

• You are the main point of contact for all matters related to your own account portfolio. • Build solid, long-term client relationships. • Prepare regular performance reports for clients. • Set up campaign structures and launch and manage ad placements. • Analyze Google Ads campaigns to strategically advance the project. • Scale ad accounts to four- to five-figure daily budgets, and up to six-figure daily budgets on Black Friday.

• You source new products, negotiate firmly yet fairly, ensure quality control, and strategically develop our suppliers in China. • You manage our 3PL partners, monitor lead times, optimize return processes, and negotiate freight and shipping contracts. • You take ownership of our customer service setup, manage our external CS agency, and continuously develop quality standards and guidelines. • You establish clear structures, analyze data on delivery times, returns, costs, and service metrics, identify inefficiencies, and proactively implement process improvements. • You identify manual bottlenecks within your operational scope and define requirements to automate these workflows together with our tech team (Shopify Plus, Xentral, n8n).