• Build, develop, and maintain relationships with industry stakeholders and media publishers to help build brand awareness for BettingUSA.com

• Develop business analysis skills by working closely with non-technical stakeholders to gather, analyze, and document business requirements • Assist in developing and updating website pages (primarily WordPress-based) • Implement front-end changes using HTML, CSS, and basic JavaScript • Support SEO improvements including on-page optimisation (meta tags, structure, content formatting) • Conduct website testing across devices and browsers to identify issues • Identify and fix broken links, layout issues, and performance gaps • Assist in managing plugins, forms (e.g. Gravity Forms), and basic integrations • Support content updates and ensure consistency across pages • Collaborate within an Agile environment with design, marketing, and technical teams

• Own the solution architecture for Genesys Cloud CX • Be the internal reviewer for every significant architectural decision made by our Systems Implementer and Managed Services Provider • Lead complex Genesys initiatives — from new AI platform integrations to major IVR redesigns • Own the Genesys vendor relationship on behalf of Operations & Member Experience • Drive platform effectiveness through data — measuring utilization and feature adoption • Participate in CAB (Change Advisory Board) governance as the platform technical authority • Build institutional knowledge that outlasts any one vendor or individual

• Assist in building and maintaining campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and emerging platforms, ensuring accuracy and attention to detail throughout the setup process. • Support keyword research, preliminary ad copywriting, audience configuration, placement selection, and creative trafficking, contributing to early-stage campaign development. • Conduct rigorous QA across naming conventions, targeting settings, budgets, URLs, UTMs, conversion events, and platform governance to ensure campaigns launch cleanly and track effectively. • Monitor pacing, identify anomalies, and surface data-driven insights to the Specialist for review and potential optimization action. • Maintain creative libraries, asset trackers, UTM consistency records, and documentation repositories to support cross-functional visibility and audit-readiness. • Support weekly dashboards, data pulls, performance reporting, insight summaries, and enrollment trend monitoring to help the team maintain a proactive understanding of funnel health. • Coordinate closely with Creative, Enrollment, Analytics, CRM, and local field teams to ensure assets, messaging, and campaign requirements are delivered on time and with full accuracy. • Assist with seasonal calendar planning, community-level messaging needs, and adjustments across the three business units. • Other duties as assigned.