• Build and lead a high-performing Lifecycle Marketing team • Align senior leadership on a clear email vision and 12-month strategy • Define and establish a global brand email goal • Develop a 6-month lifecycle strategy • Design and execute automated, personalized lifecycle campaigns • Responsible for governing the overall health of the email program • Oversee external lifecycle partners

• Own the demand generation strategy for Harbor IT, driving pipeline and revenue growth across key verticals (Private Equity, Life Sciences, Fresh Produce, Oil & Gas) with cybersecurity-led solutions like XDR and compliance programs. • Create campaigns that convert—from expert-led webinars and content to high-touch events and referral programs—designed to deliver measurable pipeline impact. • Partner with SMEs and Sales to craft compelling narratives and assets that resonate with decision-makers and accelerate deal velocity. • Drive ROI accountability: Build metrics frameworks for every initiative, track attribution, and continuously optimize for revenue impact. • Innovate without overspending: Execute ABM, partnerships, and event-driven strategies with minimal reliance on paid digital ads. • Lead and coach a lean marketing team to deliver results, fostering a culture of creativity, accountability, and speed. • Leverage marketing tech (HubSpot, Salesforce, analytics tools) to automate workflows, track performance, and report on revenue contribution. • Experiment and iterate: Test new tactics, uncover partnership opportunities, and refine go-to-market programs to expand Harbor IT’s footprint.

• Develop and lead the global marketing strategy– Define the global marketing vision and multiyear roadmap aligned with corporate growth goals. • Set clear objectives (OKRs) for demand generation, brand awareness, product marketing and customer expansion. • Build and manage a high performing marketing team– Mentor and manage a small, agile team that may include agencies and contractors. • Pipeline generation and demand marketing– Own full funnel marketing programs to generate qualified pipeline across regions and customer segments. • Design integrated multi-channel campaigns, account-based marketing (ABM) strategies and event marketing programs; work closely with sales development to refine lead scoring and nurturing. • Product and content marketing– Position our products effectively by building and/or rebuilding messaging and value propositions for each customer segment. • Coordinate the creation of sales enablement materials, customer success stories and thought leadership content; develop vertical specific content that demonstrates how customers can leverage technology for better event outcomes. • Marketing operations and analytics– Partner with revenue operations to build dashboards and analytics that provide visibility into pipeline metrics, conversion rates and campaign ROI. • Brand and communications– Strengthen our market presence and category leadership, ensuring a consistent brand voice across all touchpoints. • Modernization and efficiency (“do more with less”)– Adopt coordinated workflow operations to centralize and streamline marketing material creation; invest in a single source of truth to eliminate redundancies, encourage self-service, and enable reuse. • Champion the use of customer centric, personalized content, recognizing that hyper personalization is essential to engage and retain customers. • Data driven decision-making– Unify and connect data sources to ensure accurate, real time insights, leveraging Salesforce reporting and GA4 as key sources of truth; move from data collection to actionable intelligence. • Use analytics to refine targeting, optimize spending, and demonstrate marketing’s impact on revenue. • Align the data with a clear and consistent story of trajectory and results between the marketing team and company leadership. • Innovation and AI adoption– Stay ahead of emerging technologies and media trends; develop a clear AI vision for marketing and identify proofs of concept where AI can automate tasks and deliver personalized experiences. • Cross functional collaboration– Align marketing initiatives with financial goals, working closely with the CFO to manage budgets and ensure strong ROI.

• Develop and execute marketing and communication initiatives; • Plan, write, edit and proof-read various communication materials including marketing collateral, blogs, print magazine, newsletters and social media posts; • Develop and implement customer acquisition and retention campaigns; • End-to-end coordination of the events • Liaise with external stakeholders and suppliers; • Curate and update website and app content including news and events; • Identify and approach potential sponsors and advertisers.