• Plan and execute online marketing campaigns • Build and grow social media channels, especially LinkedIn • Create and optimize content such as posts, blog articles, and case studies • Develop and implement lead generation strategies • Monitor and optimize campaign performance (KPIs, conversion rates) • Support paid campaigns such as LinkedIn Ads and Google Ads • Work with tools such as HubSpot or comparable platforms • Build and manage marketing funnels and automation workflows • Create and manage email campaigns and lead nurturing processes • Develop, maintain, and optimize the CRM system • Collaborate closely with the sales team for lead qualification • Support the creation of sales enablement materials

• Primary point of contact for clients • Conduct regular client meetings • Coordinate tasks and deadlines in ClickUp • Act as the interface between clients and the internal team • Proactive project and process management • Support with marketing, funnel and copywriting topics • Technical understanding and independent coordination of resources • Optimize internal processes and workflows

• Own digital acquisition strategy and execution end-to-end for the Texas recruitment program — paid media, organic/SEO, and the full conversion funnel • Build and optimize the recruitment funnel: landing pages, our online application form, tracking pixels, conversion/event tracking, and ongoing A/B testing to drive down cost per sign-up • Plan, launch, and optimize paid campaigns across Meta, Google, and other platforms — managing targeting, creative, and budget pacing • Build and own our organic digital presence and SEO so the program is discoverable, credible, and findable • Manage digital ad and marketing vendors as a knowledgeable client: set the brief, interrogate their recommendations, and hold them to measurable results • Set creative direction and build content calendars; write clear creative briefs, give structured feedback, and produce creative where needed • Track and report on cost per acquisition, conversion rates, and funnel performance, in partnership with our data team • Manage other vendor relationships as needed • Collaborate with our partnerships, SMS outreach, and data teams to align all recruitment activity • Other responsibilities as assigned

• Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events • Lead the creation of high-quality, engaging content tailored to the local audience • Conduct thorough market research to identify trends, competitor activities, and customer insights within Thailand • Ensure all marketing materials and campaigns are culturally relevant and effectively localized for Thailand • Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives • Develop and maintain dashboards to track and visualize performance metrics • Plan, coordinate, and execute marketing events, including trade shows, webinars, and promotional events